Compare Metricool and VidIQ on pricing, features, platforms, and ratings — both Social Media tools, Freemium vs freemium pricing to decide which fits your team.
At a Glance
Metricool
VidIQ
Primary category
Social Media
Social Media
Rating
Not documented
Not documented
Pricing model
Freemium
freemium
Starting price
Free; paid plans from EUR 16 per month (about $20 per month billed annually)
Free
Free plan
Yes
Yes
Free trial
Not documented
Not documented
Platforms
Android
iOS, Android
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Not documented
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Metricool
Free — $0 Forever free
Starter — From EUR 16/month (annual) or EUR 20/month (monthly) Monthly or annual
Advanced — Higher tier, priced by brands/seats Monthly or annual
Custom — Custom quote Annual contract
VidIQ
Free — $0 n/a
Boost — Contact for current pricing monthly or annual
Max — $39/month (about $16.58/month billed annually) monthly or annual
Enterprise — Custom annual
Pros & Cons
Metricool
Pros
Generous free plan usable indefinitely
Combines social scheduling with web and Google Business Profile analytics
Pricing is competitive compared to Hootsuite and Sprout Social
Strong feature set for agencies, including white-labeling
Supports a wide range of networks including TikTok and Threads
Cons
Free plan limited to one profile per network
Advanced reporting and API access require higher-tier plans
Interface can feel dense for first-time users given the breadth of features
Custom/agency plan pricing is not publicly listed
Some advanced integrations (like Zapier) are gated behind the Advanced tier
VidIQ
Pros
Deep, YouTube-specific keyword and SEO data not available in native YouTube Studio
Free plan provides real value for smaller or new creators
AI tools reduce time spent on titles, tags, and thumbnails
Long operating history and large, active creator community
Enterprise tier supports agencies and multi-channel management
Cons
AI-credit system on paid plans can feel limiting for heavy users
Some advanced features are locked behind the higher-priced Max tier
Primarily focused on YouTube, with limited support for other platforms
Browser extension can slow down YouTube page load for some users
Use Cases
Metricool
Solo creator managing multiple platforms — A solo content creator uses Metricool's free plan to schedule posts and track engagement across Instagram and TikTok without paying for a tool.
Agency reporting to clients — A social media agency uses the Advanced or Custom plan to manage dozens of client brands and generate white-labeled performance reports.
SMB tracking paid and organic performance together — A small business marketing team uses Metricool to monitor both organic social posts and Meta/Google ad campaigns in a single dashboard.
VidIQ
YouTube keyword research — Finding high-opportunity keywords and search terms before publishing a video.
Channel growth coaching — Using AI Coach and analytics to identify what content and formats drive subscriber growth.
Multi-channel agency management — Managing SEO and reporting across many client or brand YouTube channels from one account.