Compare Loomly and VidIQ on pricing, features, platforms, and ratings — both Social Media tools, Subscription vs freemium pricing to decide which fits your…
At a Glance
Loomly
VidIQ
Primary category
Social Media
Social Media
Rating
Not documented
Not documented
Pricing model
Subscription
freemium
Starting price
$42/month
Free
Free plan
Not documented
Yes
Free trial
Yes
Not documented
Platforms
Web, iOS
iOS, Android
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Not documented
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Loomly
Base — $42/month Monthly (annual billing offers ~25% discount)
Standard — $80/month Monthly (annual billing offers ~25% discount)
Boost — Contact for current pricing monthly or annual
Max — $39/month (about $16.58/month billed annually) monthly or annual
Enterprise — Custom annual
Pros & Cons
Loomly
Pros
Approval workflows are more robust than most competitors at similar price points
Published, transparent pricing tiers rather than sales-only enterprise quotes
Unlimited users included on every tier, which suits agencies and larger teams
AI-assisted ideation and brand guideline checks reduce manual content review
Backed by Bending Spoons, giving the product continued investment after acquisition
Cons
Pricing scales quickly with account count, making higher tiers expensive for large brands
No perpetual free plan, only a 7-day free trial
Some advanced analytics and integrations are reserved for higher tiers
Newer under Bending Spoons ownership, so long-term roadmap direction is still settling
Smaller ecosystem of native integrations compared with larger competitors like Hootsuite
VidIQ
Pros
Deep, YouTube-specific keyword and SEO data not available in native YouTube Studio
Free plan provides real value for smaller or new creators
AI tools reduce time spent on titles, tags, and thumbnails
Long operating history and large, active creator community
Enterprise tier supports agencies and multi-channel management
Cons
AI-credit system on paid plans can feel limiting for heavy users
Some advanced features are locked behind the higher-priced Max tier
Primarily focused on YouTube, with limited support for other platforms
Browser extension can slow down YouTube page load for some users
Use Cases
Loomly
Agency client content approval — Agencies route drafted posts through client approval workflows before scheduling, keeping every stakeholder aligned.
In-house multi-brand social calendars — Marketing teams manage several brand accounts from one shared visual calendar with role-based permissions.
Small business social presence management — Small business owners plan, get AI-assisted caption help, and schedule posts without a dedicated social media manager.
VidIQ
YouTube keyword research — Finding high-opportunity keywords and search terms before publishing a video.
Channel growth coaching — Using AI Coach and analytics to identify what content and formats drive subscriber growth.
Multi-channel agency management — Managing SEO and reporting across many client or brand YouTube channels from one account.