Compare Loomly and Agorapulse on pricing, features, platforms, and ratings — both Social Media tools, Subscription vs Freemium pricing to decide which fits…
At a Glance
Loomly
Agorapulse
Primary category
Social Media
Social Media
Rating
Not documented
Not documented
Pricing model
Subscription
Freemium
Starting price
$42/month
Free
Free plan
Not documented
Yes
Free trial
Yes
Yes
Platforms
Web, iOS
Web, iOS, Android
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Not documented
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Loomly
Base — $42/month Monthly (annual billing offers ~25% discount)
Standard — $80/month Monthly (annual billing offers ~25% discount)
Standard — $79/month (annual) / $99/month (monthly) Annual or monthly
Professional — $119/month (annual) / $149/month (monthly) Annual or monthly
Advanced — $149/month (annual) / $199/month (monthly) Annual or monthly
Custom — Custom Custom
Pros & Cons
Loomly
Pros
Approval workflows are more robust than most competitors at similar price points
Published, transparent pricing tiers rather than sales-only enterprise quotes
Unlimited users included on every tier, which suits agencies and larger teams
AI-assisted ideation and brand guideline checks reduce manual content review
Backed by Bending Spoons, giving the product continued investment after acquisition
Cons
Pricing scales quickly with account count, making higher tiers expensive for large brands
No perpetual free plan, only a 7-day free trial
Some advanced analytics and integrations are reserved for higher tiers
Newer under Bending Spoons ownership, so long-term roadmap direction is still settling
Smaller ecosystem of native integrations compared with larger competitors like Hootsuite
Agorapulse
Pros
Supports 9+ major social networks in one dashboard
Free plan available for solo users
Agency-friendly reporting, labels, and multi-client tools
Native mobile apps for iOS and Android
Cons
Free plan is limited to 3 social profiles and 1 user
Advanced features like social listening and ROI analysis are reserved for higher-priced tiers
Costs can add up for agencies managing many social profiles across clients
Use Cases
Loomly
Agency client content approval — Agencies route drafted posts through client approval workflows before scheduling, keeping every stakeholder aligned.
In-house multi-brand social calendars — Marketing teams manage several brand accounts from one shared visual calendar with role-based permissions.
Small business social presence management — Small business owners plan, get AI-assisted caption help, and schedule posts without a dedicated social media manager.
Agorapulse
Social media scheduling for small businesses — Plan and publish content across multiple networks from one calendar.
Agency social media management — Manage multiple client accounts with labels, approvals, and reporting.
Brand monitoring and social listening — Track brand mentions and conversations across social platforms.