Compare Iconosquare and Loomly on pricing, features, platforms, and ratings — both Social Media tools, Freemium vs Subscription pricing to decide which fits…
At a Glance
Iconosquare
Loomly
Primary category
Social Media
Social Media
Rating
Not documented
Not documented
Pricing model
Freemium
Subscription
Starting price
Free
$42/month
Free plan
Yes
Not documented
Free trial
Yes
Yes
Platforms
Web, iOS, Android
Web, iOS
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Yes
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Iconosquare
Free — $0 Monthly
Launch — EUR 33/month Monthly or annual (annual saves ~17%)
Scale — EUR 69/month Monthly or annual (annual saves ~17%)
Excel — EUR 116/month Monthly or annual (annual saves ~17%)
Loomly
Base — $42/month Monthly (annual billing offers ~25% discount)
Standard — $80/month Monthly (annual billing offers ~25% discount)
Deep, granular analytics heritage dating back to its Instagram-only origins
Strong white-label reporting favored by agencies for client deliverables
Genuine free plan available, not just a trial
Competitor and hashtag benchmarking built in at mid-tier plans
Multi-platform coverage across all major social networks
Cons
Free and entry-level plans cap profiles and posting volume tightly
Additional users cost extra on Scale and Excel plans
Pricing is in euros, which can add currency conversion friction for non-EU customers
Smaller team and support footprint than larger competitors like Hootsuite
Recent ownership changes create some uncertainty about long-term roadmap
Loomly
Pros
Approval workflows are more robust than most competitors at similar price points
Published, transparent pricing tiers rather than sales-only enterprise quotes
Unlimited users included on every tier, which suits agencies and larger teams
AI-assisted ideation and brand guideline checks reduce manual content review
Backed by Bending Spoons, giving the product continued investment after acquisition
Cons
Pricing scales quickly with account count, making higher tiers expensive for large brands
No perpetual free plan, only a 7-day free trial
Some advanced analytics and integrations are reserved for higher tiers
Newer under Bending Spoons ownership, so long-term roadmap direction is still settling
Smaller ecosystem of native integrations compared with larger competitors like Hootsuite
Use Cases
Iconosquare
Agency Client Reporting — Digital marketing agencies use Iconosquare's white-label reports and account groups to deliver branded performance summaries to multiple clients.
Brand Social Media Performance Tracking — In-house marketing teams use Iconosquare's analytics and competitor benchmarking to measure campaign performance against industry rivals.
Multi-Platform Content Scheduling — Social media managers use Iconosquare's calendar and AI caption tools to plan and publish content across Instagram, TikTok, Facebook and LinkedIn from one dashboard.
Loomly
Agency client content approval — Agencies route drafted posts through client approval workflows before scheduling, keeping every stakeholder aligned.
In-house multi-brand social calendars — Marketing teams manage several brand accounts from one shared visual calendar with role-based permissions.
Small business social presence management — Small business owners plan, get AI-assisted caption help, and schedule posts without a dedicated social media manager.