Kajabi and Teachable both let creators build and sell online courses, but they are built for different jobs. Kajabi is an all-in-one business platform: it…
| Kajabi | Teachable | |
|---|---|---|
| Primary category | Ecommerce | Ecommerce |
| Rating | Not documented | Not documented |
| Pricing model | Subscription | subscription |
| Starting price | $71/month (annual, entry tier), $179/month (Basic) | $39/month (Starter plan) |
| Free plan | Yes | Not documented |
| Free trial | Yes | Yes |
| Platforms | Web, iOS, Android | Web, iOS |
| Team collaboration | Not documented | Not documented |
| AI features | Yes | Yes |
| Public API | Not documented | Not documented |
Starting price
Kajabi: Kajabi starts at 179 dollars per month billed monthly, or 143 dollars per month billed annually.
Teachable: Teachable starts at 29 dollars per month billed annually, or 39 dollars per month billed monthly.
The entry cost difference is significant for creators testing an idea before committing to a bigger monthly spend.
Core platform focus
Kajabi: Kajabi combines course hosting with a website and landing page builder, email marketing automation, sales pipelines, and CRM style contact management in one subscription.
Teachable: Teachable centers on course building, checkout, and student delivery, without a documented full website builder, email automation, or CRM.
Buyers who want marketing and sales tools bundled in avoid paying for and learning separate software.
Transaction fees on sales
Kajabi: Kajabi does not take a percentage of product sales on any plan, though standard payment processor fees still apply.
Teachable: Teachable's entry level Starter plan carries a 7.5 percent transaction fee, while Builder, Growth, and Custom plans charge 0 percent.
A per-sale fee can meaningfully cut into margins for high volume sellers on the cheapest tier.
Marketing automation and funnels
Kajabi: Kajabi includes pre-built sales pipeline templates and email broadcast and automation sequences triggered by customer actions.
Teachable: Teachable's provided facts do not document a sales funnel builder or email marketing automation feature.
Creators who rely on automated email sequences and guided sales pipelines need this built in rather than added through a third party tool.
AI content creation tools
Kajabi: Kajabi AI generates course outlines, marketing copy, and email drafts.
Teachable: Teachable's AI Course Creation Tools generate course outlines, lesson text, and quizzes from a course name and description.
Both platforms speed up content production with AI, but the outputs differ: Kajabi leans toward marketing copy, Teachable leans toward curriculum content.
Video localization and subtitles
Kajabi: Kajabi's provided facts do not document automated video subtitle generation or translation.
Teachable: Teachable automatically generates video captions and translates them into dozens of languages, and supports a student-facing school language from a list including Spanish, French, German, Portuguese, and more.
Creators targeting a global, multilingual student base need built-in localization rather than manual subtitle work.
Affiliate program management
Kajabi: Kajabi's provided facts do not document a built-in affiliate program management feature.
Teachable: Teachable lets creators recruit and pay affiliates to promote courses directly from the platform on eligible plans.
Built-in affiliate management removes the need for a separate affiliate tracking tool for creators who grow through referral partners.
CRM and contact management
Kajabi: Kajabi includes CRM style lead and customer tracking with tagging, segmentation, and activity views across the sales pipeline.
Teachable: Teachable's provided facts do not document CRM or contact segmentation tools.
Managing leads and customer activity in one place matters for creators actively nurturing prospects before and after purchase.
Membership and community sites
Kajabi: Kajabi supports recurring membership offers and community spaces for ongoing engagement beyond a single course.
Teachable: Teachable offers community access as a feature on the Builder plan and above, but its cons note that community and membership features are less developed than dedicated platforms.
Creators building recurring revenue through memberships and community need this to be a core strength, not an add-on.
Company history and ownership
Kajabi: Kajabi was founded in 2010 and is headquartered in Newport Beach, California.
Teachable: Teachable was founded in 2013 in New York and is now owned by Hotmart Company, which acquired it in 2020.
Company ownership and backing can affect long-term product direction, support resources, and integration priorities.
| Feature | Kajabi | Teachable |
|---|---|---|
| Course hosting with drip scheduling and progress tracking | Available | Available |
| Quizzes | Available | Available |
| Certificates of completion | Not documented | Available |
| Automated video subtitles and translation | Not documented | Available |
| Feature | Kajabi | Teachable |
|---|---|---|
| Website and landing page builder | Available | Not documented |
| Sales funnels and pipeline templates | Available | Not documented |
| Email marketing and automated sequences | Available | Not documented |
| Feature | Kajabi | Teachable |
|---|---|---|
| Built-in checkout with one-time and subscription payments | Available | Available |
| Zero percent platform transaction fee | Available | Limited |
| Order bumps and upsells | Not documented | Available |
| Automatic global sales tax and VAT collection | Not documented | Available |
| Feature | Kajabi | Teachable |
|---|---|---|
| Membership and community sites | Available | Limited |
| Affiliate program management | Not documented | Available |
| CRM and contact segmentation | Available | Not documented |
| Feature | Kajabi | Teachable |
|---|---|---|
| AI generated course outlines and lesson content | Available | Available |
| AI generated marketing copy and emails | Available | Not documented |
| Feature | Kajabi | Teachable |
|---|---|---|
| Mobile apps for students or members | Available | Available |
| Multi-language student experience | Not documented | Available |
| Feature | Kajabi | Teachable |
|---|---|---|
| Multiple admin users | Available | Available |
| Configurable team permissions | Not documented | Available |
| Feature | Kajabi | Teachable |
|---|---|---|
| Centralized sales and funnel analytics dashboard | Available | Not documented |
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Pros
Cons
Pros
Cons
Teachable is cheaper to start, from 29 dollars per month billed annually, compared to Kajabi's entry price of 179 dollars per month billed monthly or 143 dollars per month billed annually; however Teachable's cheapest Starter plan also carries a 7.5 percent transaction fee that Kajabi does not charge on any plan.
Yes, Teachable is built around a straightforward, guided drag and drop course builder and a lower starting price, which makes it a common choice for creators launching their first course.
Kajabi can host and sell courses, memberships, and coaching much like Teachable, and adds a website builder, email marketing automation, sales funnels, and CRM features that are not documented as part of Teachable's feature set.
Teachable can host and sell courses, coaching, and digital downloads similar to Kajabi, but its documented feature set does not include a website builder, sales funnel templates, email marketing automation, or CRM, so it does not replace Kajabi's full marketing suite.
Both platforms include AI content tools: Kajabi AI focuses on course outlines, marketing copy, and email drafts, while Teachable's AI Course Creation Tools focus on generating course outlines, lesson text, and quizzes, so the better fit depends on whether marketing copy or curriculum content matters more.
Kajabi does not take a percentage of sales on any plan, while Teachable's Starter plan charges a 7.5 percent transaction fee that drops to 0 percent on the Builder, Growth, and Custom plans.
Read the full Kajabi review · Read the full Teachable review