Novo vs Relay Financial

Novo is entirely free with a single checking account plan, AI-assisted onboarding and categorization, and an option for business loans. Relay is freemium: its…

Best for Novo: Solo founders and small businesses who want one free checking account, AI-assisted expense categorization, and access to business loan options without any monthly fees.
Best for Relay Financial: Businesses that want to split funds across multiple checking sub-accounts (e.g., taxes, payroll, operating) with auto-transfer rules and are willing to pay for Grow or Scale to unlock higher savings APY and bookkeeping automation.

At a Glance

 NovoRelay Financial
Primary categoryFinanceFinance
RatingNot documentedNot documented
Pricing modelFreeFreemium subscription: free Starter tier plus paid Grow and Scale plans
Starting priceFree (no monthly fees on the core checking account)Free (Starter plan); paid plans from $30/month (Grow)
Free planYesYes
Free trialNot documentedYes
PlatformsWeb, iOS, AndroidWeb, iOS, Android
Team collaborationNot documentedNot documented
AI featuresYesNot documented
Public APINot documentedNot documented

Key Differences

Number of checking accounts

Novo: No sub-account structure is documented — Novo is presented as a single business checking account.

Relay Financial: Up to 20 checking accounts on the free Starter plan (50 on Scale) with auto-transfer rules between them.

Businesses that need to separate funds for taxes, payroll, or specific projects benefit from Relay's built-in multi-account structure.

High-yield savings

Novo: Not documented — no APY or savings yield is mentioned for Novo.

Relay Financial: APY ranges from 1.11% on the free Starter plan up to 3.00% on the Scale plan.

Businesses holding cash reserves may prefer a bank that pays yield on savings balances.

AI-assisted banking

Novo: AI-assisted onboarding and expense categorization, powered by Claude, OpenAI, and Gemini.

Relay Financial: No AI capability is mentioned in the facts.

Businesses wanting automated bookkeeping help out of the box may lean toward Novo's AI features.

Business loans

Novo: Offers business loan options, though rates and terms aren't published publicly.

Relay Financial: Not documented — no lending product is mentioned.

A business seeking financing alongside banking has one fewer vendor relationship to manage with Novo.

Cashback rewards

Novo: Not documented in the facts.

Relay Financial: Tiered cashback on credit cards: 1% (Starter), 1.25% (Grow), 1.5% (Scale).

Businesses with significant card spend can factor cashback into total cost of banking.

Feature-by-Feature

Banking & Accounts

FeatureNovoRelay Financial
Multiple checking accountsNot documentedAvailable
High-yield savingsNot documentedAvailable
Free core bankingAvailableAvailable

Cards & Payments

FeatureNovoRelay Financial
Debit / credit cardsAvailableAvailable
Cashback rewardsNot documentedAvailable
InvoicingAvailableAvailable

Automation & Integrations

FeatureNovoRelay Financial
AI-assisted categorizationAvailableNot documented
Accounting integrationsAvailableAvailable
Business loansAvailableNot documented

Pricing

FeatureNovoRelay Financial
Free trial on paid tiersNot documentedAvailable
Paid tier for advanced featuresUnavailableAvailable

Pricing Compared

Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.

Novo

Novo Business Checking — Free No monthly fee

Relay Financial

Starter — Free n/a
Grow — $30/month monthly
Scale — $90/month monthly

Pros & Cons

Novo

Pros

  • Genuinely free checking account with no monthly maintenance fees
  • Novo Reserves make it easy to set aside funds for taxes or savings without a separate account
  • Strong integrations with Stripe, Shopify, QuickBooks, and Xero for small business workflows
  • No fees for ACH transfers, insufficient funds, or debit card replacement
  • Modern, app-first user experience compared to traditional business banks

Cons

  • Not a bank itself, deposits are held through a partner bank rather than Novo directly
  • No interest-bearing checking or built-in high-yield savings option
  • Limited to a single core account type, less product breadth than some competitors like Mercury
  • Outgoing domestic wire transfers carry a fee
  • Customer support and dispute resolution can be slower than at larger traditional banks

Relay Financial

Pros

  • Free Starter plan with no monthly fees or minimum balance
  • Up to 50 sub-accounts for granular cash-flow organization
  • Direct QuickBooks Online and Xero sync for bookkeeping
  • Multiple free virtual and physical debit cards for team spend control
  • Competitive savings APY on higher-tier plans
  • No overdraft fees across all plans

Cons

  • Higher-value features like free wires, bill pay, and same-day ACH require paid Grow or Scale plans
  • Not a chartered bank itself; relies on partner bank infrastructure
  • No lending, credit card, or investment products offered
  • Detailed company headcount is not well publicized
  • Advanced automation features are reserved for the top Scale tier
  • Primarily focused on businesses with North American banking needs

Use Cases

Choose Novo: Solo founders and small businesses who want one free checking account, AI-assisted expense categorization, and access to business loan options without any monthly fees.
Choose Relay Financial: Businesses that want to split funds across multiple checking sub-accounts (e.g., taxes, payroll, operating) with auto-transfer rules and are willing to pay for Grow or Scale to unlock higher savings APY and bookkeeping automation.
Need both: A business could use Novo as a simple free operating account for day-to-day transactions while running Relay's multi-account structure for allocating and reserving funds — though most businesses evaluating these will pick one primary banking relationship.

Novo

  • Freelancer and solo entrepreneur banking — Independent contractors and freelancers separate personal and business finances with a free, no-minimum checking account.
  • E-commerce payout management — Online sellers use Novo Boost to get faster access to Stripe and Shopify payouts and track cash flow in real time.
  • Small business budgeting with sub-accounts — Small business owners use Novo Reserves to automatically set aside funds for taxes, payroll, or growth goals without opening separate bank accounts.

Relay Financial

  • Small business multi-account cash-flow management — Separate funds for taxes, payroll, and reserves across multiple dedicated checking accounts.
  • Team expense control with virtual and physical cards — Issue individual debit cards to employees with spend controls tied to specific accounts.
  • Bookkeeping automation via accounting sync — Automatically sync transactions into QuickBooks Online or Xero to streamline reconciliation.

Frequently Asked Questions

Is Novo really free?

Yes, Novo advertises free business checking with no monthly fees for the core account.

Is Relay free?

Yes, Relay's Starter plan is free and includes up to 20 checking accounts and 1.11% APY on savings.

Does Novo use AI?

Novo states it uses AI powered by Claude, OpenAI, and Gemini for onboarding and expense categorization.

How many checking accounts does Relay support?

Up to 20 on the free Starter plan and up to 50 on the Scale plan.

What APY does Relay offer?

1.11% APY on the free Starter plan, rising to 1.75% on Grow and 3.00% on Scale.

Who holds Novo deposits?

Novo banking services are provided by Middlesex Federal Savings, F.A., a Member FDIC bank.

Read the full Novo review · Read the full Relay Financial review