Compare Plann and Tailwind on pricing, features, platforms, and ratings — both Social Media tools, Freemium vs freemium pricing to decide which fits your team.
At a Glance
Plann
Tailwind
Primary category
Social Media
Social Media
Rating
Not documented
Not documented
Pricing model
Freemium
freemium
Starting price
Free (limited plan); paid plans from $12.50/month billed annually
Free (paid plans from $17.99/month billed annually)
Free plan
Yes
Yes
Free trial
Not documented
Not documented
Platforms
iOS, Android
iOS
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Not documented
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Plann
Free — $0 N/A
Power User — $12.50/month (billed annually) or $15/month billed monthly Monthly or annual
Build — $25/month (billed annually) or $30/month billed monthly Monthly or annual
Grow — $62.50/month (billed annually) or $75/month billed monthly Monthly or annual
Tailwind
Free Forever — $0 monthly
Pro — $17.99/month (billed annually, $29.99 month-to-month) monthly or annual
Advanced — $29.99/month (billed annually, $54.99 month-to-month) monthly or annual
Max — $49.99/month (billed annually, $99.99 month-to-month) monthly or annual
Pros & Cons
Plann
Pros
Strong visual grid-planning tools, especially for Instagram-first brands
Supports a wide range of platforms including TikTok, LinkedIn, Pinterest and YouTube Shorts
Usable free plan for testing before committing to a paid tier
Team and agency features like approval flows and client links on higher plans
Backed by Linktree's resources following the 2024 acquisition
Cons
Free plan is limited to Instagram scheduling only, capping its usefulness for multi-platform creators
Higher tiers needed to unlock multi-brand and team collaboration features
AI credits are capped on lower tiers, limiting how much AI content generation is available
Smaller ecosystem and integration library compared to larger competitors like Hootsuite
Tailwind
Pros
Deep, purpose-built feature set for Pinterest that generic schedulers lack
Official Pinterest partner status with long-standing platform integration
Built-in design tools and Canva integration speed up content creation
Free plan available for testing before committing to a paid tier
Strong analytics tailored specifically to visual discovery platforms
Cons
Free plan's 5 posts per month is very limiting for active accounts
Primarily focused on Pinterest and Instagram, with fewer networks supported than general-purpose schedulers
Higher tiers needed to unlock unlimited design templates and multiple accounts
Monthly billing is notably more expensive than the discounted annual rate
AI credit limits on lower plans can restrict AI-assisted content generation
Use Cases
Plann
Instagram grid planning — Creators and brands visually arrange posts on a grid to preview aesthetic flow before publishing.
Multi-platform content scheduling — Small businesses schedule and manage posts across Instagram, TikTok, Facebook and LinkedIn from one calendar.
Agency client management — Social media agencies manage multiple client brands, approval workflows and shareable content calendars in one account.
Tailwind
Pinterest traffic growth — Bloggers and e-commerce sellers schedule and optimize Pins to drive consistent website traffic over time.
E-commerce social promotion — Online stores turn product catalogs into scheduled Pinterest and Instagram content to drive sales.
Small team content calendars — Marketing teams plan, design, and approve visual social content collaboratively in one calendar.