Tailwind (tailwindapp.com) helps you schedule Pinterest and Instagram posts. Compare pricing plans, features, pros and cons before you sign up.
Tailwind (tailwindapp.com) is a social media marketing platform purpose-built around visual, discovery-driven networks, primarily Pinterest and Instagram, with additional support for Facebook. It helps users plan content calendars, design on-brand graphics, and schedule posts to go out at times proven to drive the most engagement.
The company was started in 2012 by co-founders Danny and Alex Maloney, who built early tools to solve their own marketing problems while growing an online business. Tailwind became one of Pinterest's first official developer partners and has grown into a widely used tool among bloggers, e-commerce brands, and content marketers who depend on visual discovery platforms for traffic.
Tailwind's SmartSchedule feature analyzes when a specific audience is most active and automatically times posts for maximum reach, removing the guesswork of manual scheduling. Its Create feature offers templated, drag-and-drop graphic design with direct Canva integration, so users can produce on-brand Pins and posts without leaving the platform.
The platform also includes keyword and hashtag research tools tailored to Pinterest and Instagram SEO, a Smart.bio landing page for link-in-bio traffic, detailed analytics on pins, boards, and posts, and browser extensions plus integrations with Shopify, WooCommerce, WordPress, and Squarespace for e-commerce and blog publishing workflows.
Tailwind uses a freemium model. The Free Forever plan allows 5 posts per month across one account with limited AI credits and design templates, making it usable for testing the product but not for active marketing.
Paid tiers are Pro, Advanced, and Max, priced from roughly $17.99 to $49.99 per month when billed annually (list prices are higher on month-to-month billing). Higher tiers raise the monthly post allowance, number of connected accounts, AI credit allotment, and number of team users, and unlock features like unlimited design templates and SmartPin automation.
No. Tailwind at tailwindapp.com is a social media marketing and scheduling tool for Pinterest and Instagram, unrelated to Tailwind CSS, an open-source utility-first styling framework for web development.
No. Tailwind is a social media scheduling platform, while Tailscale is a mesh VPN networking company. The two share only a similar name prefix.
Tailwind supports Pinterest, Instagram, and Facebook scheduling and publishing, with Pinterest being its original and most deeply integrated platform.
Yes, Tailwind offers a Free Forever plan that includes 5 posts per month on one connected account, along with limited design templates and AI credits.
Tailwind was founded in 2012 by Danny and Alex Maloney in Oklahoma City, Oklahoma, and launched its first scheduling product in 2015.
Tailwind supports Instagram feed post scheduling and analytics as part of its Instagram toolset, alongside its longer-standing Pinterest scheduling features.
Yes, Tailwind integrates directly with Canva so users can design and import graphics without switching between apps.
Tailwind is best suited for bloggers, e-commerce sellers, content creators, and small marketing teams that rely on Pinterest and Instagram for traffic and sales.