Later review 2026: pricing plans, scheduling features and Linkin.bio tools compared against Hootsuite, Buffer and Sprout Social alternatives.
Category
Social Media
Pricing
Subscription, from $18.75/month (billed annually)
Verified
Not yet
Last updated
July 18, 2026
Founded
2013
Headquarters
Vancouver, Canada
Free PlanWeb AppiOSFree TrialAndroidAIFreemium
Overview
Later began in 2013 as Latergramme, one of the earliest Instagram scheduling tools, and has since grown into a full social media marketing platform covering Instagram, TikTok, Facebook, Pinterest, LinkedIn, YouTube and Snapchat.
Following its 2024 merger with influencer-marketing platform Mavrck, Later now spans both organic content scheduling and influencer/creator campaign management under one unified platform.
Key Features
Later's visual content calendar, bulk scheduling and Linkin.bio shoppable-link tool remain central to its Instagram-first heritage, alongside analytics, best-time-to-post recommendations and competitive benchmarking on higher tiers.
AI credits built into every plan let users generate captions and content ideas directly inside the calendar, while collaboration tools support teams managing multiple brands or client accounts.
Pricing
Later's three main tiers - Starter, Growth and Scale - scale by number of connected social profiles ('social sets'), team seats, monthly post volume, AI credits and analytics history, billed monthly or at a discounted annual rate.
Add-ons let teams purchase extra social sets, users and AI credits beyond a plan's included allotment as their social presence grows.
Key Features
Visual content calendar — Drag-and-drop scheduling calendar for planning and auto-publishing posts across connected social profiles.
Linkin.bio — Turns an Instagram grid into a clickable, shoppable landing page linking each post to a destination URL.
Multi-platform publishing — Schedules content to Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat.
AI content generation — AI credits let users generate captions, hashtags and content ideas directly inside the scheduling calendar.
Analytics and benchmarking — Reports engagement and best-time-to-post recommendations, with competitive benchmarking on the Scale plan.
Team collaboration — Multi-user access and collaboration tools for agencies and teams managing multiple brand accounts.
Influencer and creator campaigns — Following the Mavrck merger, Later supports influencer discovery and creator campaign management alongside organic scheduling.
Mobile apps — Native iOS and Android apps let users manage scheduling and review content on the go.
Pros & Cons
Pros
Strong visual-first design well suited to Instagram and TikTok content
Linkin.bio adds shoppable-link functionality not bundled by all competitors
AI credits included on every paid plan for content generation
Tiered social-set structure scales cleanly for agencies managing multiple clients
Cons
No prominently advertised free plan on the current pricing page
Analytics depth is generally viewed as less comprehensive than Sprout Social
Add-on costs for extra social sets and users can add up for larger teams
Starter plan's single social set may be limiting for multi-platform brands
Pricing has shifted over time, creating some confusion around current free-tier availability
Pricing
Starter $18.75/month Annual
Growth $37.50/month Annual
Scale $82.50/month Annual
Frequently Asked Questions
Does Later have a free plan?
Later has historically offered a limited free plan for creators posting infrequently, though it is not prominently featured on the current pricing page, which instead emphasizes paid plans with a trial period.
What is a 'social set' in Later's pricing?
A social set is a bundle of up to eight connected social media profiles; plans scale by how many social sets, users, and posts per profile are included.
What social platforms does Later support?
Later supports Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat.
What is Linkin.bio?
Linkin.bio is Later's tool that turns an Instagram profile's single bio link into a clickable, shoppable landing page tied to individual posts.
Is Later good for agencies?
Yes, higher tiers like Growth and Scale include multiple users, multiple social sets, and collaboration tools suited to agencies managing several client accounts.
How does Later differ from Buffer or Hootsuite?
Later has a more visual, Instagram/TikTok-first design and includes Linkin.bio and influencer marketing tools, while Hootsuite and Sprout Social generally offer broader analytics and enterprise features.