Plann social media scheduler: visual content planning, AI captions, pricing plans, features and alternatives like Later and Buffer compared for 2026.
Category
Social Media
Pricing
Freemium, from Free (limited plan); paid plans from $12.50/month billed annually
Verified
Not yet
Last updated
July 19, 2026
Founded
2016
Headquarters
Sydney, Australia (operating as part of Linktree, headquartered in Collingwood, Australia)
Free PlaniOSAndroidAIFreemiumTemplates
Overview
Plann was founded in 2016 in Sydney by Christy Laurence to help brands and creators visually plan their Instagram grids before posting, rather than scheduling content blindly. The tool grew into a broader multi-platform scheduler used by more than three million brands worldwide.
In August 2024, Plann was acquired by Linktree, the Melbourne-based link-in-bio company, with the entire Plann team joining Linktree. The acquisition combined Linktree's link-in-bio distribution with Plann's content planning and scheduling tools under one company.
Key Features
Plann's core feature is visual content planning: users drag and drop posts onto a grid or calendar to preview how an Instagram feed will look before anything goes live, alongside AI-generated captions and hashtag suggestions to speed up content creation.
Beyond Instagram, Plann schedules content to Facebook, TikTok, LinkedIn, Pinterest, YouTube Shorts and Threads, and includes team collaboration features like approval workflows, shareable client links and analytics on paid plans.
Pricing
Plann offers a free plan limited to one brand, one user, a capped number of AI credits, and Instagram-only scheduling with a maximum of five video posts per month.
Paid plans scale from Power User (one brand, one user) through Build (two brands, two users, team features) to Grow (five brands, four users, advanced analytics), priced from roughly USD 12.50 to USD 62.50 per month when billed annually, with all paid tiers covering the full range of supported platforms.
Key Features
Visual grid planner — Drag-and-drop scheduling lets users preview how an Instagram feed will look before publishing.
Multi-platform scheduling — Schedules posts to Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube Shorts and Threads.
AI captions and hashtags — AI tools generate captions and suggest relevant hashtags to speed up content creation.
Team collaboration — Approval flows, team chat and shareable client links support agencies and multi-person teams on higher tiers.
Analytics and strategy builder — Reporting tools and a strategy builder help track performance and plan content themes.
Multi-brand management — Higher plans support managing multiple brands or client accounts from one account.
Pros & Cons
Pros
Strong visual grid-planning tools, especially for Instagram-first brands
Supports a wide range of platforms including TikTok, LinkedIn, Pinterest and YouTube Shorts
Usable free plan for testing before committing to a paid tier
Team and agency features like approval flows and client links on higher plans
Backed by Linktree's resources following the 2024 acquisition
Cons
Free plan is limited to Instagram scheduling only, capping its usefulness for multi-platform creators
Higher tiers needed to unlock multi-brand and team collaboration features
AI credits are capped on lower tiers, limiting how much AI content generation is available
Smaller ecosystem and integration library compared to larger competitors like Hootsuite
Pricing
Free $0 N/A
Power User $12.50/month (billed annually) or $15/month billed monthly Monthly or annual
Build $25/month (billed annually) or $30/month billed monthly Monthly or annual
Grow $62.50/month (billed annually) or $75/month billed monthly Monthly or annual
Frequently Asked Questions
What is Plann used for?
Plann is used to visually plan, schedule and analyze social media content across platforms like Instagram, TikTok, Facebook, LinkedIn, Pinterest and YouTube Shorts.
Who owns Plann now?
Plann was acquired by Linktree in August 2024 and now operates as part of Linktree's product suite.
Does Plann have a free plan?
Yes, Plann offers a free plan limited to one brand, one user and Instagram-only scheduling with capped monthly posts and AI credits.
How much does Plann cost?
Paid plans start at roughly USD 12.50 per month billed annually for the Power User tier, rising to roughly USD 62.50 per month for the Grow tier.
Who founded Plann?
Plann was founded in 2016 in Sydney, Australia by Christy Laurence.