BlackMagic.so is a Twitter/X growth and analytics tool, unrelated to Blackmagic Design. See what it offered, pricing, and its shutdown status.
BlackMagic.so, also known as Black Magic, is a browser-based analytics, growth, and personal CRM tool built specifically for X (formerly Twitter) by independent developer Tony Dinh.
It is an entirely separate product from Blackmagic Design, the Australian broadcast and cinema hardware company behind DaVinci Resolve and the Blackmagic Cinema Camera line; the two share only a similar name and have no corporate relationship or shared ownership.
BlackMagic.so began in May 2021 as a small script that displayed a progress bar around the founder's own Twitter profile picture as his follower count grew, and it later expanded into a broader Twitter/X growth and analytics toolkit.
The product's centerpiece was the Magic Sidebar, a browser extension that added analytics and productivity panels directly inside the Twitter/X interface, alongside real-time tweet and account analytics.
BlackMagic.so also offered a personal CRM for tracking interactions with followers and contacts, tweet scheduling and publishing tools, and smaller creator-focused touches such as a real-time follower-count banner and an activity status feature.
The product grew to roughly 14,000 dollars in monthly recurring revenue at its peak before Tony Dinh sold it in a deal reported at 128,000 dollars, after rising X/Twitter API pricing made the standalone tool less profitable to run independently.
As of mid-2026, the BlackMagic.so website displays a shutdown notice stating that the service is winding down, with all remaining paid subscriptions set to be automatically terminated around July 1, 2026.
The notice directs existing paying subscribers to contact support at support@blackmagic.so for refund questions or suggestions for alternative products, and provides no information about resuming service.
Historically, BlackMagic.so offered a free plan alongside paid tiers reported at roughly 9.99, 19.99, and 74.99 dollars per month for Personal, Professional, and Business plans respectively; these plans should now be treated as historical, since the service is discontinued.
No. BlackMagic.so is a Twitter/X analytics and growth tool built by indie developer Tony Dinh; it has no corporate relationship with Blackmagic Design, the Australian video and cinema hardware company.
BlackMagic.so was created by independent developer Tony Dinh, starting as a small script in May 2021.
No. As of mid-2026, BlackMagic.so has announced it is winding down, with remaining paid subscriptions set to be automatically terminated around July 1, 2026.
BlackMagic.so offered X/Twitter analytics, a browser sidebar extension, a personal CRM, and tweet scheduling tools for creators and influencers.
Historically, BlackMagic.so offered a free plan alongside paid tiers reported around 9.99, 19.99, and 74.99 dollars per month.
Rising X/Twitter API pricing made the standalone tool less profitable, and the founder eventually sold the business; the service has now announced it is shutting down entirely.
The shutdown notice on the BlackMagic.so website directs paying subscribers to contact support at support@blackmagic.so for refund questions.