Plausible and Umami are both cookie-free, privacy-focused alternatives to Google Analytics, but the documented facts point them at different jobs. Plausible…
| plausible | umami | |
|---|---|---|
| Primary category | Analytics | Analytics |
| Rating | Not documented | Not documented |
| Pricing model | Freemium | open-source |
| Starting price | $9/month (Starter plan); free if self-hosted | Free (self-hosted); Cloud from free, Pro plans available |
| Free plan | Not documented | Not documented |
| Free trial | Not documented | Not documented |
| Platforms | Not documented | Not documented |
| Team collaboration | Not documented | Not documented |
| AI features | Not documented | Not documented |
| Public API | Not documented | Not documented |
Pricing model clarity
plausible: Listed as Freemium, but no starting price or specific plan tiers are documented.
umami: Listed as Paid (free trial available), yet a documented Hobby plan is $0/mo with published limits.
Buyers comparing cost need to know exactly what a free tier includes before committing, not just a pricing category label.
Free tier depth
plausible: No pricing plans are documented, so specific free-tier limits are not confirmed.
umami: Documented Hobby tier: up to 100K events/month, 1 website, 6-month data retention, at $0.
A documented free tier with explicit caps lets a buyer self-qualify without contacting sales or guessing.
Numeric paid pricing ladder
plausible: No paid plan pricing is documented (pricing_plans list is empty).
umami: Documented tiers scale by event volume: $20/mo for 1M events, $200/mo for 10M events.
Predictable, published pricing that scales with usage helps teams forecast analytics costs as traffic grows.
Enterprise controls (SSO, SLA)
plausible: No enterprise tier or single sign-on capability is documented.
umami: Enterprise tier documented with SAML SSO, an uptime SLA, onboarding support, and custom data retention.
Larger organizations often require SSO for identity governance and an SLA for uptime guarantees before adopting a tool company-wide.
Agency / white-label reporting
plausible: Documented feature: white-label option with client reporting and multi-site management for agencies.
umami: No white-label or agency-specific reporting feature is documented.
Agencies managing analytics for multiple clients need branded, consolidated reporting rather than per-client manual exports.
Analytical depth vs. a full suite
plausible: Documented con: less granular, session-level detail than a full analytics suite like Google Analytics or Matomo.
umami: No comparable statement about analytical depth is documented.
Teams needing detailed session-level behavioral analysis should know upfront if a tool intentionally trades depth for simplicity.
Positioning against Google Analytics
plausible: Documented pro: explicitly positioned and compared directly against Google Analytics 4.
umami: Described generally as a Google Analytics alternative, without a documented direct GA4 comparison.
A direct, explicit GA4 comparison signals the vendor has anticipated and addressed feature-parity questions migrating teams will ask.
Security transparency
plausible: Documented pro: publishes a dedicated security-practices page.
umami: No dedicated security-practices documentation is confirmed in the provided facts.
A published security page lets security-conscious buyers vet data handling before adoption without opening a support ticket.
Self-hosting operational burden
plausible: Self-hosting is not addressed in the provided facts beyond the tool being open-source.
umami: Documented con: the free self-hosted tier requires running and maintaining your own server.
Self-hosting trades subscription cost for ops overhead — a real cost teams need to plan staffing and maintenance around.
Dashboard simplicity messaging
plausible: Emphasizes a lightweight tracking script rather than dashboard simplicity specifically.
umami: Documented feature: a simple analytics dashboard, described as a lightweight, straightforward analytics UI.
Buyers who prioritize a fast learning curve want to know whether the emphasis is on script performance or on how easy the reporting UI itself is to read.
| Feature | plausible | umami |
|---|---|---|
| Open-source codebase | Available | Available |
| Self-hosted deployment option | Not documented | Available |
| Managed cloud-hosted version | Not documented | Available |
| Feature | plausible | umami |
|---|---|---|
| Cookie-free tracking | Available | Available |
| No personal data collection stated | Available | Not documented |
| Dedicated security-practices documentation | Available | Not documented |
| Feature | plausible | umami |
|---|---|---|
| Free tier availability | Not documented | Available |
| Published numeric paid tiers | Not documented | Available |
| Enterprise / custom pricing plan | Not documented | Available |
| Feature | plausible | umami |
|---|---|---|
| SAML SSO | Not documented | Available |
| Uptime SLA | Not documented | Available |
| Agency white-label / multi-site client reporting | Available | Not documented |
| Feature | plausible | umami |
|---|---|---|
| Session-level / granular detail vs. full analytics suites | Limited | Not documented |
| Simple analytics dashboard UI | Not documented | Available |
| Feature | plausible | umami |
|---|---|---|
| Lightweight tracking script called out explicitly | Available | Not documented |
| Feature | plausible | umami |
|---|---|---|
| Explicit head-to-head comparison vs. Google Analytics 4 | Available | Not documented |
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Pros
Cons
Pros
Cons
Based on documented pricing, Umami is the more transparent option: it publishes a genuinely free Hobby tier (up to 100K events/month) plus numeric paid tiers at $20/mo and $200/mo. Plausible is labeled Freemium, but no specific starting price or plan details are documented, so a direct cost comparison isn't possible from the available facts.
Yes — Umami can be self-hosted or used via the managed Umami Cloud version, per its own documentation, though the documented con is that the free self-hosted tier requires you to run and maintain your own server.
Yes — Plausible is a privacy-friendly analytics tool that avoids cookies and personal data collection, according to its own documentation.
Plausible is the better documented fit for agencies, since it offers a white-label option with client reporting and multi-site management; this capability isn't documented for Umami.
Umami is the documented choice for enterprise requirements: its Enterprise tier includes SAML SSO and an uptime SLA, features not documented for Plausible.
Plausible's own documentation acknowledges it offers less granular, session-level detail than a full analytics suite like Google Analytics or Matomo; Umami's documented facts don't address analytical depth directly, so no comparable claim can be confirmed for it.