Prismic vs Storyblok

Prismic and Storyblok are both freemium, component-based headless CMSs with published pricing and AI/MCP integrations, but they diverge on price and…

Best for Prismic: Budget-conscious teams and smaller projects wanting a cheap ($10/month) entry paid tier with unlimited documents/assets and a dedicated local developer tool (Slice Machine) for customizing components.
Best for Storyblok: Teams needing ISO 27001-certified security, native Shopify integration, and AI credits bundled into every tier from free upward, especially if Growth tier's 5-10 seats and 400GB-1TB traffic fit from the start.

At a Glance

 PrismicStoryblok
Primary categoryCMSCMS
RatingNot documentedNot documented
Pricing modelFreemiumfreemium/subscription
Starting priceFree (1 user, 1 repository); paid plans from $10/month (Starter)Free
Free planYesYes
Free trialNot documentedYes
PlatformsWebWeb
Team collaborationNot documentedNot documented
AI featuresYesYes
Public APIYesYes

Key Differences

Entry paid-tier price and inclusions

Prismic: Starter plan is $10/month for 3 users and 3 locales, with paid overages up to 500GB at $0.30/GB.

Storyblok: Growth plan is $99/month ($90.75/month annual) for 5 seats (up to 10), 400GB traffic (up to 1TB), and native Shopify integration.

Prismic is far cheaper to start paying for, while Storyblok's higher first tier bundles more seats, traffic headroom, and an ecommerce integration.

AI feature bundling

Prismic: AI translation is included, but the AI landing page builder is a separate, separately priced add-on not bundled into any listed plan tier.

Storyblok: Includes explicit AI credit quotas on every tier (25k Starter, 100k Growth, 200k Growth Plus) plus an 'AI SEO' feature on Enterprise.

Storyblok's AI usage is metered and included by default; Prismic's more advanced AI feature (landing pages) requires an extra purchase.

Local developer tooling

Prismic: Ships Slice Machine, a local developer tool for coding and customizing slices within a normal development workflow.

Storyblok: No equivalent local developer customization tool is documented; component customization happens through the visual editor's Global Components.

Prismic gives developers a dedicated local tool for building/customizing reusable components outside the hosted editor.

Security certification

Prismic: No compliance certification is documented in the available facts.

Storyblok: ISO 27001 certified, with up to 99.99% uptime SLA on enterprise tiers.

Storyblok has a stated security certification that buyers with vendor-review requirements can point to; Prismic does not document one.

Feature-by-Feature

Content & AI

FeaturePrismicStoryblok
Component-based visual editorAvailableAvailable
Local developer customization toolAvailableNot documented
AI translationAvailableNot documented
AI credits included in plan tiersNot documentedAvailable
MCP integration for AI assistantsAvailableAvailable

Pricing & Plans

FeaturePrismicStoryblok
Free planAvailableAvailable
Entry paid tier priceAvailableAvailable
Native ecommerce integration (e.g. Shopify)Not documentedAvailable

Security & Company

FeaturePrismicStoryblok
ISO 27001 certificationNot documentedAvailable
Founded year disclosedAvailableAvailable
Headquarters disclosedAvailableAvailable

Pricing Compared

Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.

Prismic

Free — $0/month Per repository, annual
Starter — $10/month Per repository, billed annually
Small — $25/month Per repository, billed annually
Medium — $150/month Per repository, billed annually
Platinum — $675/month Per repository, billed annually
Enterprise — Custom (contact sales) Annual, custom

Storyblok

Starter — Free N/A
Growth — $99/month ($90.75/month annual) monthly or annual
Growth Plus — $349/month ($319.91/month annual) monthly or annual
Premium and Elite (Enterprise) — Custom annual

Pros & Cons

Prismic

Pros

  • Slice Machine balances developer control with marketer editing freedom
  • True headless architecture works with any front-end framework
  • Generous free tier for small projects
  • Built-in multilingual and localization support
  • Modern AI and agentic integrations including MCP and AI translation

Cons

  • Per-repository pricing can add up for multi-site or multi-brand organizations
  • Higher tiers like Medium and Platinum are expensive relative to some competitors
  • Requires developer setup of Slice Machine before marketers can fully self-serve
  • Smaller plugin and integration ecosystem than Contentful
  • Published monthly rates require annual billing commitment

Storyblok

Pros

  • Visual editor bridges the usability gap common in headless CMS platforms
  • Component-based model promotes strong content reuse across channels
  • Free Starter tier available for small projects
  • Flexible API delivery via REST or GraphQL to any frontend
  • Well-funded company with enterprise-grade governance features

Cons

  • Costs scale quickly once traffic, API requests, or seats exceed the base tiers
  • Additional locales beyond the included amount cost extra on Growth plans
  • Enterprise features like SSO and SCIM require a custom-priced Premium or Elite plan
  • Learning the component-based (bloks) content model takes onboarding time for new teams
  • AI credit limits can be consumed quickly on content-heavy sites

Use Cases

Choose Prismic: Budget-conscious teams and smaller projects wanting a cheap ($10/month) entry paid tier with unlimited documents/assets and a dedicated local developer tool (Slice Machine) for customizing components.
Choose Storyblok: Teams needing ISO 27001-certified security, native Shopify integration, and AI credits bundled into every tier from free upward, especially if Growth tier's 5-10 seats and 400GB-1TB traffic fit from the start.
Need both: Agencies serving both budget-sensitive clients and enterprise/ecommerce clients needing ISO 27001 compliance and Shopify integration may standardize on Prismic for the former and Storyblok for the latter, rather than one CMS across the whole portfolio.

Prismic

  • Scaling marketing landing pages without dev bottlenecks — Marketers assemble pages from developer-built slices to ship campaigns quickly.
  • Powering a headless website front-end — Developers use Prismic's content API to power a site built in Next.js, Nuxt, or another framework.
  • Managing multilingual, multi-region content — Agencies and enterprises manage localized content across multiple markets from one CMS.

Storyblok

  • Multi-channel content delivery — Enterprises use Storyblok to manage content once and deliver it consistently across websites, mobile apps, and other digital touchpoints.
  • Marketing-led website management — Marketing teams use the visual editor to update landing pages and campaign content without waiting on developer support.
  • Agency and developer projects — Digital agencies build reusable, component-based content structures in Storyblok for multiple client websites.

Frequently Asked Questions

Is Prismic free to use?

Yes, the Free plan includes 1 user, 4 million API calls/month, and 100GB of CDN bandwidth/month at no cost.

How is Prismic priced?

Per repository, billed annually, ranging from Free up to Platinum at $675/month, with Enterprise available on request.

Does Prismic support AI-assisted editing?

Yes, including AI translation and prompt-driven page updates through its MCP integration with ChatGPT and Claude.

Does Storyblok have a free plan?

Yes, the Starter plan is free and includes 1 space, 1 user seat, and 100GB traffic per month.

When was Storyblok founded?

Storyblok was started in 2017 in Austria by founders Dominik and Alexander.

Does Storyblok support AI or agent workflows?

Yes, it offers an MCP Server and includes AI credits for AI-assisted content features.

Read the full Prismic review · Read the full Storyblok review