Compare Stonly and ProductPlan on pricing, features, platforms, and ratings — both Product Management tools, freemium/subscription vs Seat-based subscription…
At a Glance
Stonly
ProductPlan
Primary category
Product Management
Product Management
Rating
Not documented
Not documented
Pricing model
freemium/subscription
Seat-based subscription billed annually. Pricing is per active editor while viewers who only need to see a shared roadmap are unlimited and free on every plan. Enterprise pricing is custom and quote-based.
Starting price
Free
From $39 per editor per month (Basic plan, billed annually)
Free plan
Yes
Not documented
Free trial
Yes
Not documented
Platforms
Not documented
Web
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Not documented
Yes
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Stonly
Basic — Free N/A
Starter — $99-$124/month monthly or annual
Business — $199-$249/month monthly or annual
Enterprise — Custom annual
ProductPlan
Basic — From $39 per editor/month Annual
Professional — Approximately $69 to $79 per editor/month Annual
Enterprise — Custom quote Annual
Pros & Cons
Stonly
Pros
Reduces support ticket volume through effective self-service guides
Flexible deployment as embedded widgets, tooltips, or a full knowledge base
Strong help desk integrations with Zendesk, Freshdesk, and Front
Detailed analytics on guide performance and deflection
Free tier available for small-scale testing
Cons
Higher-tier plans can be expensive for smaller teams
Guide view limits on lower plans can be restrictive for high-traffic sites
Multilingual and white-label features are gated behind paid tiers
Building complex decision trees requires upfront content design effort
Enterprise features like SSO require custom sales conversations
ProductPlan
Pros
Purpose-built for roadmapping, with a cleaner and faster learning curve than general-purpose project tools repurposed for roadmaps
Unlimited free viewers on every plan makes it easy to share roadmaps broadly across an organization
Strong visual polish that produces executive-ready roadmap presentations with minimal formatting work
Solid third-party integrations with Jira, Azure DevOps, Slack, and Salesforce for connecting roadmaps to delivery work
Cons
No permanent free tier, only a 14-day trial, so evaluating long-term fit requires a time-boxed test
Seat-based editor pricing can get expensive as more product managers and stakeholders need edit access
Not a replacement for sprint-level task tracking, so many teams still need a separate delivery tool alongside it
Recent ownership changes (2025 majority acquisition, 2026 Winware.ai acquisition) mean the product roadmap and pricing structure could continue to evolve
Use Cases
Stonly
Support ticket deflection — Customer support teams embed interactive guides on help center pages so customers can resolve common issues without contacting an agent.
Product onboarding walkthroughs — Product teams use Stonly guides as in-app tooltips to walk new users through setup and key features.
Agent-assisted troubleshooting — Support agents follow Stonly decision trees during live chat or phone conversations to standardize troubleshooting steps.
ProductPlan
Cross-functional roadmap alignment — Product leaders build a single visual roadmap that engineering, sales, marketing, and executives can all view without needing edit access.
Portfolio-level planning — Organizations running multiple products or teams use portfolio views to compare and coordinate roadmaps across the whole product line.
Customer feedback-driven prioritization — Teams capture ideas and research directly in the platform and use AI-suggested initiatives to translate validated customer feedback into prioritized roadmap items.