Compare Todoist and Carta on pricing, features, platforms, and ratings — both Productivity tools, freemium vs Freemium for early-stage startups, tiered…
At a Glance
Todoist
Carta
Primary category
Productivity
Productivity
Rating
Not documented
Not documented
Pricing model
freemium
Freemium for early-stage startups, tiered subscription for growth-stage companies, custom quotes for larger accounts
Starting price
Free; Pro from $5/user/month (billed annually)
Free (Carta Launch, for companies with fewer than 25 stakeholders and under 1 million dollars raised); paid plans reported from roughly 2,800 dollars per year
Free plan
Yes
Not documented
Free trial
Not documented
Not documented
Platforms
Web, iOS, Android
Not documented
Team collaboration
Not documented
Not documented
AI features
Not documented
Not documented
Public API
Not documented
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Todoist
Beginner — Free N/A
Pro — $5/user/month (annual) or $7/user/month (monthly) Monthly or annual
Business — $8/user/month (annual) or $10/user/month (monthly) Monthly or annual
Carta
Launch — Free N/A
Build (entry paid tier) — Reported from around 2,800 dollars per year annual
Growth and Scale — Custom quote, reported in the range of roughly 6,000 to 77,000-plus dollars per year annual
Pros & Cons
Todoist
Pros
Long track record of stability and active development since 2007
Fast, well-regarded natural language input for quick task capture
Generous cross-platform support across virtually every major device and OS
Bootstrapped, profitable company not dependent on investor pressure to monetize aggressively
Clean, minimalist interface that avoids feature bloat found in heavier PM tools
Cons
Free plan's 5-project limit is restrictive for users managing multiple areas of life or work
Recent price increases from December 2025 raised both Pro and Business plan costs
Lacks some advanced project management features like Gantt charts and resource management found in tools like Asana or ClickUp
No built-in time tracking without third-party integrations
Business plan's per-user pricing can add up quickly for larger teams
Carta
Pros
Clear market leader with the largest network of companies, investors, and shareholders, which matters for a category where investor familiarity with the tool speeds up diligence and fundraising
Genuinely free tier (Carta Launch) removes cost as a barrier for very early-stage founders
Broad product suite covering cap table, valuations, compensation benchmarking, and fund administration reduces the need for multiple point solutions
Deep bench of compliance expertise (409A, QSBS) that smaller or newer competitors may not match
Continued investment and product expansion despite the 2024 controversy suggests the core business has remained resilient
Cons
The January 2024 controversy over Carta's use of confidential cap table and investor data for its secondary marketplace raised real questions about data handling and conflicts of interest, even though Carta exited that specific business line
Valuation dropped roughly 75 percent from its 2021 peak of 7.4 billion dollars, which some buyers may read as a signal of broader business or trust challenges
Pricing for paid plans beyond the free Launch tier is not fully transparent and generally requires a custom quote
Reported 2023 financials showed a loss (65 million dollars) alongside strong revenue (380 million dollars), raising questions about path to sustained profitability
As the largest incumbent, some users report a slower, more enterprise-feeling support and account-management experience compared to smaller, more nimble competitors
Use Cases
Todoist
Personal Task and Errand Management — Individuals use Todoist's free or Pro plan to capture daily tasks, set reminders, and organize personal projects using natural language input.
Small Team Project Coordination — Small teams use Todoist Business to share projects, assign tasks, and track progress across a shared workspace.
Freelance Client and Project Tracking — Freelancers use labels, filters, and projects to separate and prioritize work across multiple clients.
Carta
Startup cap table and equity management — Founders use Carta from incorporation onward to issue founder shares, run funding rounds, and track SAFEs and convertible notes without manual spreadsheet errors.
Employee equity compensation administration — Companies use Carta to issue, track, and communicate employee stock options and RSUs, including vesting schedules and exercise workflows, and to benchmark equity offers competitively.
Fund administration for venture capital firms — VC firms use Carta's fund administration products to manage their own fund accounting, investor reporting, and portfolio tracking alongside the portfolio companies already using Carta for cap tables.