Affinsy analyzes e-commerce order data to find product correlations and customer segments, helping CRO and retention agencies uncover cross-sell opportunities…
Category
Sales
Pricing
Single Agency plan at $299/month with a 7-day free trial, covering up to 10 client stores, up to 1.5M line items per client store, and 5 team seats.
Affinsy is a SaaS analytics platform built for CRO (conversion rate optimization) and retention agencies that manage multiple e-commerce client stores. It ingests order history via CSV upload, webhook, or API from platforms like Shopify, WooCommerce, Shoper, and Magento, then applies market basket (association rules) analysis to surface which products sell together and which cross-sell or upsell tests are likely to have the biggest revenue impact. Alongside product correlation, Affinsy runs RFM (recency, frequency, monetary) customer segmentation to group shoppers into cohorts such as "Champions" and "Hibernating," which can be exported to email/marketing tools like Klaviyo, MailerLite, and Omnisend for targeted campaigns. A built-in workspace assistant lets teams ask questions about client data in natural language, and results can be re-run monthly with historical comparisons for ongoing client reporting and QBR decks. Affinsy also offers a REST API and an MCP (Model Context Protocol) server for programmatic access, along with multi-seat team workspaces so agencies can collaborate across client accounts.
Key Features
Market basket analysis — Mines association rules from order history to identify which products sell together and ranks cross-sell/upsell test ideas by revenue impact.
RFM customer segmentation — Groups shoppers into cohorts such as "Champions" and "Hibernating" based on recency, frequency, and monetary value.
Multi-platform data ingestion — Pulls order data from Shopify, WooCommerce, Shoper, and Magento via CSV upload, webhook, or REST API.
Workspace assistant — Lets teams ask natural-language questions about client data and run analyses within the workspace.
Audience export — Pushes generated customer segments to email/marketing platforms like Klaviyo, MailerLite, and Omnisend, plus BI tools.
API and MCP server — Offers a REST API and an MCP (Model Context Protocol) server for programmatic and AI-agent access to analysis results.
Pros & Cons
Pros
Purpose-built for agencies handling multiple client stores rather than a single shop
Combines product-correlation (market basket) analysis with RFM customer segmentation in one tool
Supports flexible data ingestion via CSV, webhook, or API, plus a REST API and MCP server for automation
Audience segments export directly to common email/marketing platforms like Klaviyo, MailerLite, and Omnisend
Cons
Single flat-rate Agency plan ($299/month) with no visible lower-cost tier for solo merchants or very small shops
No published SOC 2, GDPR certification, or public company details (founding year, headquarters) beyond a DPA offered on request
Dataset size is capped at 1.5M line items per client on the published plan, which may limit very high-volume stores