Amotions AI is a real-time AI sales coach with live prompts, roleplay and call scorecards. Free plan; paid plans from $49 per seat per month billed annually.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Free PlanDesktop AppZoom IntegrationSalesforce IntegrationVoice AIAIFreemiumBrowser Based
What is Amotions AI?
Amotions AI is a real-time AI sales coach for customer-facing teams. It listens privately during live conversations, shows the seller prompts on screen, runs AI roleplay before calls and scores each conversation afterward. The company calls its category emotionally intelligent AI and says the coaching is trained on a customer's own playbook, not a generic model.
The product does not join meetings as a bot. It works as a private overlay on the user's screen, so buyers never see it. Amotions, Inc. is based in Burlingame, CA, and is led by Founder and CEO Pianpian Xu Guthrie. It is a separate company from iMotions and Amotion.
How does Amotions AI work?
Live audio is transcribed and scored for vocal cues such as pacing, pause length and intensity, along with the words in each turn. Those signals map to conversational emotion labels, such as hesitation, skepticism or urgency, which attach to criteria on the team's scorecard. Labels are coaching inputs, not a clinical diagnosis.
During a call, a private overlay suggests what to say or ask next, for example answering a technical question in one line and then probing what is behind it. The same rubric appears in post-call feedback and roleplay scoring, so practice, live guidance and review use one set of criteria.
Key features of Amotions AI
The core features are private live coaching, AI roleplay and post-call scorecards. Live coaching covers objections, script adherence and next steps, and users can set how many suggestions appear per minute, from 1 to 12. Roleplay uses an AI buyer built from the team's playbook, in text or voice, and scores the session instantly.
After each call, Amotions provides a scorecard, a full transcript and AI meeting notes with action items. Paid plans add custom playbooks, custom scoring and rubrics, custom AI agents and a basic team dashboard. Enterprise adds manager dashboards, advanced admin controls and multi-call insights.
Key Features
Private real-time prompts — Shows suggested questions, objection responses and next steps on the seller's screen during a live call. Buyers do not see the overlay, and no bot joins the meeting.
Emotion and tone detection — Listens for signals such as hesitation, confidence, skepticism and urgency, mapped to 20 conversational emotion labels informed by the MSCEIT framework.
Adjustable suggestion frequency — Users can set the maximum number of live suggestions per minute, from 1 to 12, with a default of 6.
AI roleplay — Reps practice with an AI buyer built from the team's playbook, objections and buyer personas, in text or voice, and receive an instant score.
Post-call scorecards — Every live or uploaded conversation receives a scorecard against the team's own criteria, with coaching notes and deal-health signals.
Transcripts and AI meeting notes — Provides a full transcript, a summary with action items and AI coaching on how the conversation was communicated.
Custom playbooks and rubrics — Coaching and scoring are trained on a team's playbooks, values and criteria, and the same rubric applies to live coaching, roleplay and feedback.
Custom AI agents — Included on paid plans, with workflow-enabled custom AI agents on Enterprise.
Team dashboards — Paid plans include a basic team dashboard. Enterprise adds manager dashboards, advanced admin controls and multi-call insights.
Multiple ways to run live coaching — Works through a Mac or Windows desktop app, a Chrome web app with tab audio sharing, or the Zoom Marketplace app.
Salesforce sync and writeback — An org admin connects Salesforce via OAuth, syncs Accounts, Contacts, Opportunities and Leads, and can optionally enable Task writeback.
Pros & Cons
Pros
Combines live coaching, AI roleplay and post-call scorecards in one product, using one set of criteria across all three.
Does not join calls as a bot; prompts appear in a private overlay that buyers cannot see.
Free Basic plan includes nearly every Professional feature, so teams can test it before paying.
Coaching and scoring can be trained on a team's own playbook, objections and rubrics.
Works across Zoom, Teams, Meet, phone and dialer workflows, with a native Zoom app and Salesforce sync.
Published per-seat prices with clear monthly usage allowances for each paid plan.
Cons
Real-time coaching runs only on a computer; there is no mobile-phone app for live coaching.
Salesforce is the only native CRM integration; HubSpot, GoHighLevel and Pipedrive have no native connectors.
Basic plan usage is mostly lifetime limits (2 live hours, 4 roleplay sessions), so it works as a trial rather than ongoing use.
Voice roleplay is capped at 20 minutes in total per seat on paid plans, and allowances are per seat, not pooled.
Pricing
Basic Free
Starter $49/seat/month Billed annually ($588 per seat per year); $59/seat billed monthly
Professional $99/seat/month Billed annually ($1,188 per seat per year); $109/seat billed monthly
Advanced $189/seat/month Billed annually ($2,268 per seat per year); $199/seat billed monthly
Power $349/seat/month Billed annually ($4,188 per seat per year); $369/seat billed monthly
Enterprise Custom
Frequently Asked Questions
What is Amotions AI?
Amotions AI is a real-time AI sales coach for customer-facing teams. It gives private prompts during live conversations, runs AI roleplay before calls and scores calls afterward. It is trained on a team's own playbook and does not join meetings as a bot.
How much does Amotions AI cost?
Basic is free. Paid plans are billed per seat: Starter $49, Professional $99, Advanced $189 and Power $349 per month when billed annually, or $59, $109, $199 and $369 billed monthly. Enterprise pricing is custom.
Does Amotions AI have a free plan?
Yes. Basic is free and includes every Professional feature except custom AI agents. Lifetime limits are 2 hours of live coaching, 4 roleplay sessions, 210 AI Coach messages and 4 transcript uploads, plus a small monthly top-up.
Does Amotions AI join my calls as a bot?
No. It runs as a private overlay on the seller's screen, so buyers do not see it. The company also states that customer conversations never train third-party models.
What does Amotions AI integrate with?
Its native connectors are the Zoom Marketplace app and Salesforce. Microsoft Teams, Google Meet, phone calls and dialers such as CallTools and ViciDial work through the desktop app or a browser overlay. HubSpot, GoHighLevel and Pipedrive have no native connector.
Can I use Amotions AI on my phone?
Not for live coaching. Real-time AI runs on a computer through the desktop app, Chrome or the Zoom app. Phone and dialer calls can still be coached when a computer listens through speaker audio.
How much live coaching time does each plan include?
Per seat each month, Starter includes 11 hours, Professional 23, Advanced 44 and Power 81. Basic includes 2 hours in total plus a monthly top-up of 30 minutes.
Who is Amotions AI best for?
It suits sales reps and teams that spend time on live calls and want in-call guidance, practice and scoring tied to their own playbook. Reps on calls all day are pointed to Power, and organizations needing manager dashboards and admin controls to Enterprise.