AttentIQ tracks reader attention paragraph-by-paragraph to auto-place WordPress ads where engagement is highest. Free plan available; Pro starts at $4.99/month.
Researched and fact-checked by Bartu Cavusoglu · Updated October 16, 2026
AttentIQ is a WordPress plugin built for publishers who monetize content with display advertising. Instead of placing ads in fixed positions, AttentIQ measures how long readers actually spend on each paragraph, their scroll depth, and ad viewability, then uses that attention data to automatically place ads where readers are most engaged. The free plan includes content-based ad slot scoring and automatic placement in header, in-content, and footer positions across posts, pages, and custom post types, plus a dashboard overview of daily and all-time unique views. The paid Pro plan adds real behavioral attention scoring (scroll depth and time-on-section), a full attention heatmap split by desktop and mobile, device-specific ad placement, dual in-content ad slots, viewability tracking per slot, and direct-sale value/CPM estimates that publishers can use to price sponsorships. According to the vendor, the plugin installs like a standard WordPress plugin with no code changes or theme edits required, and collects engagement data without storing personally identifiable information or using cross-session cookies.
AttentIQ measures how long readers actively spend on each individual paragraph of your posts — not just whether they scrolled past it. It tracks scroll depth, time-on-paragraph, and ad viewability across both desktop and mobile devices. All of this data is collected in real time and visualised as a paragraph heatmap inside your WordPress dashboard, so you can see exactly which parts of your content your audience is genuinely reading.
Yes — and it does so in two ways. First, AttentIQ automatically places ads at the paragraphs where your readers spend the most time, improving viewability and boosting the CPMs you earn from programmatic ad networks. Second, it provides placement scores and direct sale valuations for each ad position, giving you hard data to support premium pricing when selling ad space directly to advertisers. Most publishers see improvements in both programmatic performance and direct sales confidence shortly after.
AttentIQ is built to work with the vast majority of WordPress themes and does not require any changes to your theme files or page templates. It operates independently in the background, collecting attention data and displaying analytics inside the WordPress admin — without affecting your site's design, layout, or page load speed.
AttentIQ collects engagement data at the content level — measuring how long readers spend on paragraphs and how far they scroll — without tracking or storing any personally identifiable information. No cookies are used to follow individual users across sessions. All data is aggregated and anonymised, keeping your site compliant with GDPR and other major privacy regulations.
AttentIQ supports both programmatic and direct ad monetisation. On the programmatic side, it improves viewability by placing ads at high-attention paragraphs, which directly impacts CPMs from ad networks. For direct sales, it provides attention scores and estimated valuations for each ad placement, so you can approach sponsors and advertisers with data-backed pricing rather than guesswork.
AttentIQ starts collecting attention data as soon as it's activated — there's no warm-up period or manual configuration required. The paragraph heatmaps and analytics dashboard begin populating with real data from your first visitors. Most publishers have enough data to make meaningful ad placement decisions within the first one to two weeks, depending on their traffic volume.
Yes. AttentIQ tracks attention separately for desktop and mobile visitors, because reading behaviour differs significantly between devices. The dashboard provides device-split charts so you can see how each audience segment engages with your content and ad placements independently — allowing you to optimise your strategy for both.
None at all. AttentIQ installs like any standard WordPress plugin — find it in the plugin directory, install, activate, and you're done. The entire experience is managed through a clean analytics dashboard inside WordPress. No code changes, no external tools, no technical setup required.
Step 1 — Install the Plugin: Install AttentIQ from the WordPress plugin directory and activate it in one click. No configuration, no code, no technical setup. AttentIQ begins tracking reader attention across all your posts immediately. Step 2 — Read Your Attention Data: Open the AttentIQ dashboard inside WordPress to see paragraph heatmaps, scroll depth data, device-split attention charts, and ad placement scores for every post.