Freemium subscription — a free trial (100 messages, 1 session) followed by flat-rate monthly plans priced by number of connected WhatsApp numbers, with no per-message fees., from €9.90/month (Base plan, 1 WhatsApp number); free trial available
Besked is a WhatsApp messaging platform built by the Italian company Hardweb di Gianluca Marzaro, aimed at small businesses, e-commerce stores, freelancers, and agencies that want to send WhatsApp messages at scale without per-message fees. Instead of connecting through Meta's official WhatsApp Business API, Besked uses the WhatsApp Web protocol: users link an existing personal or business WhatsApp number by scanning a QR code, the same way they would connect WhatsApp Web on a desktop browser. That approach lets Besked skip Meta's template-approval process and the 24-hour customer-service messaging window, but it also means messages are sent through an unofficial channel rather than Meta's sanctioned Business API.
Once connected, a business can manage multiple WhatsApp numbers from a single dashboard, send unlimited messages for a flat monthly subscription, and automate common e-commerce workflows such as order notifications and abandoned-cart recovery. Besked ships an official WordPress.org plugin with WooCommerce support, a Formidable Forms integration, and a REST API for building custom automations. The product includes anti-ban measures (rate-limiting and proxy support) intended to reduce the risk of WhatsApp flagging a connected number, and it advertises GDPR-compliant consent and contact-list management plus a 99.9% uptime SLA.
Key Features
Unlimited WhatsApp Messaging — Send unlimited messages per month for a flat subscription fee, with no per-message cost, unlike metered WhatsApp Business API pricing.
QR-Code Number Connection — Connect an existing personal or business WhatsApp number in under a minute by scanning a QR code, the same way WhatsApp Web pairs with a desktop browser — no Meta Business verification required.
Multi-Number Dashboard — Manage multiple connected WhatsApp numbers from a single dashboard; higher-tier plans support up to 10 numbers.
Anti-Ban Protection — Built-in rate-limiting and proxy support designed to reduce the risk of a connected number being flagged or banned by WhatsApp.
REST API — A documented REST API with key-based authentication for building custom messaging integrations beyond the native WordPress plugin.
WordPress & WooCommerce Plugin — An official WordPress.org plugin with WooCommerce support for sending order notifications and recovering abandoned carts over WhatsApp.
Formidable Forms Integration — Trigger automated WhatsApp messages from Formidable Forms submissions.
GDPR Consent & Contact Management — Built-in consent tracking and contact-list management intended to support GDPR-compliant WhatsApp outreach.
Pros & Cons
Pros
Flat monthly pricing with unlimited messages, avoiding the per-message costs of Meta's official WhatsApp Business API.
No template approval or 24-hour reply-window restrictions, since it bypasses the official Business API entirely.
Ships a native WordPress/WooCommerce plugin plus a REST API, making it straightforward to wire into existing e-commerce order and cart-recovery flows.
Low entry price (plans starting at €9.90/month) with a free 100-message trial to test the connection before paying.
Cons
Relies on the unofficial WhatsApp Web protocol rather than Meta's sanctioned Business API, so connected numbers carry a risk of being flagged or banned by WhatsApp despite the vendor's anti-ban measures.
Lower tiers cap the number of WhatsApp numbers that can be connected (1 on Base, 2 on Plus), so multi-number businesses need the pricier Pro or Agency plan.
Priority and dedicated support are reserved for the Plus/Pro/Agency tiers, leaving Base subscribers with standard support only.