Boulley Technology sells WordPress plugins like BloatSlayer for site performance and SEO, plus web design, WordPress development, and mobile app services from…
Category
Analytics
Pricing
BloatSlayer, the company's flagship plugin, is sold as an annual per-site license: Starter $59 CAD (1 site), Pro $149 CAD (5 sites), and Agency $349 CAD (25 sites, white-label ready), each renewing afterward at 30% off; custom web design, WordPress development, and mobile app work is quoted per project after a free consultation rather than listed at fixed prices.
Boulley Technology is a Canada-based digital agency founded in 1995 that builds custom websites, WordPress sites, and mobile apps for clients, citing 500+ projects delivered and 200+ clients. Alongside that services business, it publishes its own catalog of 20+ WordPress plugins and themes under the 'BT' brand, sold directly from its site with tiered per-site licensing. Its most developed product, BloatSlayer, scans a WordPress site's frontend to identify unused/unnecessary CSS and JavaScript, shows file size and origin (plugin/theme/core) for each asset, and gives a 'safe to disable' verdict so site owners can remove bloat without breaking functionality. Other plugins in the catalog cover SEO (SEO Surgeon), order tracking (TrackShip), onboarding (LaunchPad), and live chat (SiteChat), among others, most of which are labeled 'NEW' on the site.
Key Features
Frontend Asset Scanner — Scans a WordPress site's frontend and lists every loaded CSS and JS file with file size, origin (plugin/theme/core), and dependency count.
Smart Verdicts & Safe Mode — Assigns each asset a 'Safe to Disable / Likely Safe / Critical' verdict, with a Safe Mode to test changes as an admin before they go live for visitors.
Conditional Loading — Disables specific CSS/JS assets by post type, URL pattern, or login status (Pro and Agency tiers).
Google Fonts Optimizer — Adds display=swap, injects preconnect hints, or removes Google Fonts loading in one click.
Core Web Vitals Reporting — Provides an advanced Core Web Vitals report to track page-speed impact of disabled assets (Pro and Agency tiers).
Export / Import Settings — Backs up plugin configuration or copies it to another site in one click (Pro and Agency tiers).
Pros & Cons
Pros
Single vendor offers both a packaged WordPress plugin suite and full custom web design/development services
BloatSlayer gives specific, per-asset 'safe to disable' verdicts with a Safe Mode to test changes before they go live, rather than a blanket bloat-removal toggle
Free live demo site lets buyers try BloatSlayer and other plugins in a real WordPress admin before purchasing
30-day money-back guarantee on all plugins and themes, with tiered per-site licensing (1/5/25 sites) for solo sites up to agencies
Cons
Most of the plugin catalog beyond BloatSlayer (SEO Surgeon, TrackShip, LaunchPad, CommandPost, VeriKey, and others) is marked 'NEW' on the site, so there is little visible track record for those specific products
No independent reviews, WordPress.org plugin directory listing, or third-party ratings are referenced on the site to verify real-world usage
Licensing is an annual per-site subscription rather than a one-time purchase, and renewals are discounted rather than free
As a combined agency-and-plugin-vendor business, it competes against both dedicated WordPress plugin companies and dedicated web agencies rather than owning either category outright