Elementor is a visual, drag-and-drop website builder built as a plugin for WordPress. It gives web creators pixel-level control over page layout without writing code, and pairs the editor with a wider product suite: a Theme Builder for customizing headers, footers and templates, a WooCommerce Builder for online stores, a Form Builder and Popup Builder for lead capture and marketing, Dynamic Content for data-driven pages, and Global Styles for consistent design systems. Elementor also ships AI tools directly in the editor — including an AI Site Planner that generates sitemaps and wireframes, plus AI-assisted content, image, and code generation. Beyond the editor, Elementor offers infrastructure features such as Cloud Hosting, a Domain Manager, an Image Optimizer (with WebP/AVIF compression), an accessibility tool called Ally, and Site Mailer for transactional email delivery. Because it is built on WordPress, it can extend functionality through WordPress's plugin ecosystem (the site cites over 60,000 available plugins) and integrates with tools like WooCommerce, Google Analytics, and Google Search Console. The company reports more than 22 million active installations, positioning Elementor as one of the most widely used website-building tools in the WordPress ecosystem. It offers a free tier as well as paid Editor Pro and all-in-one "Elementor One" plans for individuals, freelancers, agencies, and larger organizations.
Key Features
Email delivery for WordPress sites —
Reliable email delivery for every client site —
Enhanced reputation —
Actionable insights —
High deliverability rates —
Every message delivered and customer retained —
Trusted by agencies and web creators —
Smart tools that keep communication seamless —
Resend failed emails —
Apply suppression tools —
Get email insights —
Every message delivered. Every result measurable. —
Pros & Cons
Pros
Visual drag-and-drop editor gives non-developers pixel-level control over WordPress page layout without writing code.
Free plan available, so anyone running WordPress can start building at no cost.
Broad feature suite covers page building, theming, forms, popups, and WooCommerce stores in one plugin.
Built-in AI tools (site planning, content, image, and code generation) are available directly inside the editor.
Backed by a large WordPress plugin ecosystem, letting sites extend functionality well beyond the core editor.
Cons
Advanced Editor Pro features, AI credits, and bundled hosting require a paid Editor Pro or Elementor One plan.
As a full-featured page-builder plugin, sites can carry more overhead than a lightweight, theme-only WordPress setup.
Tied to the WordPress ecosystem, so it isn't an option for sites not built on WordPress.