Everfit is a coaching platform for trainers and gyms with workouts, nutrition, payments and branded apps. Free for 5 clients; paid plans from $16/month.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Everfit is an online coaching platform for fitness coaches, gyms and studios, nutrition coaches, and sport coaches. It combines workout programming, meal plans, habit tracking, messaging, payments, scheduling, and analytics in one system, with branded iOS and Android apps for clients and a separate coach app for managing work on the go.
The company says more than 380,000 coaches use the platform and cites a 5.0 rating from G2 and Capterra. Those figures come from Everfit's own site and were not independently checked. The platform is built to serve both premium one-to-one coaching and lower-priced group or on-demand programs from the same account.
How does Everfit work?
Coaches build workouts from a library of 1000+ exercises or add their own with custom videos, then group them into multi-week programs using the advanced program builder. Clients receive the plan in the client app, where they log workouts, track nutrition, complete tasks and habits, and see progress charts and reminders.
Coaches communicate through inbox messaging, check-in forms, and community forums, and review client data from the coach app. Integrations sync metrics such as body weight, steps, and heart rate automatically, so coaches see activity data without waiting for clients to report it. Automation handles onboarding and routine admin work.
Key features of Everfit
Programming and nutrition lead the feature set: a workout builder, an AI Workout Builder, meal plans and recipe books, macro tracking, a food journal, and MacroSnap, which the site describes as AI meal scanning for logging. Habit coaching, tasks with reminders, and on-demand training content cover the work clients do between sessions.
On the business side, Everfit includes booking and scheduling, integrated payments with recurring billing, discount codes and free trials, HSA/FSA payment support, team management, data analytics, automation, and a beta marketplace for lead generation. The Pro plan also adds AI-powered Smart Response, which drafts replies to client messages in the coach's tone.
Key Features
Workout programming — Build workouts with a library of 1000+ exercises or custom branded exercises with video, and assemble multi-week programs with the advanced program builder.
AI Workout Builder — AI-assisted workout creation, which the site says helps coaches create structured, progressive plans in minutes.
Nutrition and MacroSnap — Meal plans, recipe books, macro tracking, and a food journal, plus MacroSnap, an AI meal scanning feature for client meal logging.
Habit coaching and on-demand training — Prescribe habits to clients and give them access to workout programs and training content at any time.
Messaging and community — Inbox messaging, voice notes, scheduled and broadcast messages, announcements, community forums, saved responses, and AI-powered Smart Response drafts.
Forms, check-ins and challenges — Forms, questionnaires, and surveys for check-ins, plus online fitness challenges and goal setting.
Integrated payments and HSA/FSA — One-time or recurring payments, discount codes, and free trials, with support for qualifying clients to pay using HSA/FSA funds.
Booking and scheduling — Manage sessions, let clients book, and keep the coaching schedule in one place.
Data analytics and progress tracking — Track client metrics such as weight, body fat, BMI, steps, and waist measurements, view progress photos, and use analytics to coach and retain clients.
Automation and onboarding — Automate client onboarding, admin tasks, and group coaching workflows, with Zapier available for automation.
Custom branding and white label app — Add your logo and colors to the client app, or contact sales for a fully custom branded app on iOS and Android.
Marketplace (beta) — A lead generation marketplace that the site describes as using AI-powered matchmaking between clients and trainers.
Pros & Cons
Pros
Free Starter plan supports up to 5 clients with the workout builder, client app, and coach app, so coaches can test the product at no cost.
Covers programming, nutrition, habits, messaging, payments, and booking in one platform, reducing the number of separate tools.
Per-client pricing is published in detail, with a visible price for each client tier on Pro and Studio.
Includes AI features such as the AI Workout Builder, MacroSnap meal scanning, and AI-powered Smart Response for messages.
Supports both one-to-one and group or on-demand coaching, including community forums and challenges.
Offers HSA/FSA payment support and a 30-day free trial with no credit card required.
Cons
Price rises with client count, so coaches with large rosters pay more, up to $290/month on Pro at 300 clients.
A fully white label iOS and Android app is not self-serve and requires contacting sales.
The Marketplace for lead generation is labeled beta, so it may not yet be a dependable source of new clients.
Many results shown on the site, such as retention and revenue gains, are customer testimonials rather than independent data.
Pricing
Starter Free Forever free
Pro From $19/month billed monthly or $16/month billed annually… Monthly or annually, priced by client count (up to 300 clients: $290/month…
Studio From $105/month billed monthly or $88/month billed… Monthly or annually, priced by client count (up to 500 clients: $430/month…
Frequently Asked Questions
What is Everfit?
Everfit is an online coaching platform for fitness coaches, nutrition coaches, sport coaches, gyms, and studios. It combines workout programming, meal plans, habit tracking, messaging, payments, and scheduling, with apps for both coaches and clients.
How much does Everfit cost?
Everfit has a free Starter plan for up to 5 clients. Pro starts at $19 per month billed monthly or $16 per month billed annually for 5 clients, and Studio starts at $105 per month ($88 annually) for 50 clients. Price increases with the number of clients.
Does Everfit have a free plan or free trial?
Yes to both. The Starter plan is free forever for up to 5 clients, and Everfit advertises a 30-day free trial. The pricing page states no credit card is required to start the trial.
Who is Everfit best for?
Everfit is aimed at personal trainers, wellness and nutrition coaches, sport coaches, and gym or studio owners. Solo coaches can start free, Pro suits growing coaches and small teams, and Studio is built for established coaching businesses and gyms.
What does Everfit integrate with?
Everfit's payment solution is powered by Stripe, and its automation works with Zapier. It also syncs data like body metrics, steps, heart rate, and sleep from client apps and devices, though the site does not name specific ones.
Does Everfit offer a custom branded app?
Custom branding is included on the Pro and Studio plans, letting coaches add their logo and colors to the client app. A fully white label app on iOS and Android is available by contacting sales.
Does Everfit support nutrition coaching?
Yes. Everfit includes meal plans, recipe books, macro tracking, and a food journal. MacroSnap adds AI-powered meal scanning so clients can log meals.
Is Everfit good for small businesses?
Everfit is designed for independent coaches and small teams as well as larger gyms. The free Starter plan and per-client pricing let a small coaching business start with a few clients and pay more only as the roster grows.