EZ Texting review: SMS, MMS, and RCS marketing with automation and AI. Plans start at $25/month, with a 14-day free trial. See features and pricing.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
EZ Texting is an SMS marketing platform that lets businesses and organizations send text messages to customers, subscribers, staff, and supporters at scale. It runs in a web browser with nothing to install, and the company also offers mobile apps. EZ Texting was founded in 2004 and is headquartered in San Francisco.
The company reports serving more than 230,000 businesses and delivering over 8 billion messages. It positions the product for organizations that lack a technical specialist, such as a single-location retailer, a small dealership sales team, or a nonprofit run by volunteers. Messages can be sent as SMS, MMS, or branded RCS from the same composer.
After creating an account and verifying a phone number, users register their sending number for A2P 10DLC, which carriers must approve. EZ Texting says most approvals return within 24 hours and that most accounts send a first message within five minutes of signing up. It supports local, toll-free, short code, and text-enabled landline numbers.
Contacts come from Excel or CSV uploads, manual entry, keywords, embedded web forms, or QR codes. Messages go to a full list or a segment, and each person receives an individual text, so replies arrive privately in a shared inbox. Teams can then continue the conversation one to one, schedule later sends, or let automations respond.
Workflows is the main automation tool. It uses a drag-and-drop editor to chain triggers, waits, and messages for tasks like after-hours replies, event reminders, feedback requests, and abandoned cart recovery. Auto-replies, recurring texts, drip campaigns, and a campaign calendar support routine sending.
AI features include AI Compose, which drafts campaign messages, and AI Reply, which answers questions using a company's own website, knowledge base, and PDFs. Multilingual texting covers English, French, Spanish, Hebrew, Arabic, and Korean. Text-to-Pay and Text-to-Give send payment links, and reporting shows delivery, click, and reply performance. A REST SMS API and MCP servers extend the platform to other systems.
EZ Texting is a web-based SMS marketing platform for sending mass texts, MMS, and RCS messages, and for holding two-way conversations. It was founded in 2004 and says it has served more than 230,000 businesses.
Plans start at $25/month for Launch ($20/month billed annually), $75 for Boost, $125 for Scale, and $3,000 for Enterprise. Overage credits range from $0.04 to $0.01. Carrier pass-through fees are billed separately.
Yes. It offers a 14-day free trial with no credit card required. The trial includes unlimited contacts and test sends to your own phone, and sending to contacts starts once you choose a plan.
An SMS of up to 160 characters uses 1 credit per recipient. An MMS, which can include images or video or up to 1,600 characters, uses 3 credits per recipient. Incoming messages are free.
Named integrations include HubSpot, Mailchimp, Constant Contact, Squarespace, Shutterstock, Zapier, Salesforce, and Zendesk. It also has a Shopify app, a REST SMS API, and Stripe-secured payment links.
The company builds it for small businesses and organizations and says it needs no developer. Plans scale with list size, and the Launch plan is aimed at up to 500 contacts.
It handles A2P 10DLC brand and campaign registration in the platform, captures opt-in consent, and honors STOP requests. It aligns with CTIA rules, though businesses must still upload only contacts who gave permission.
Yes. AI Compose drafts campaign messages, and AI Reply answers customer texts using a company's own website, knowledge base, and PDFs. MCP servers also allow control from Claude, ChatGPT, or Cursor.