Form Orah scores every lead HOT, WARM, or COLD with AI, then automates follow-up. See pricing, features, and integrations before you sign up.
Category
Analytics
Pricing
Freemium — free plan plus paid tiers from $29/mo (Starter) to $149/mo (Agency), with annual billing discounts and custom enterprise pricing above 100,000 submissions/month., from $0
Form Orah is a WordPress-friendly form builder built around AI lead qualification rather than just data collection. Every submission is automatically scored HOT, WARM, or COLD using AI (built on Claude) against customizable criteria, so sales and intake teams can prioritize the leads most likely to convert instead of working forms in submission order. Beyond scoring, Form Orah adds ghost lead recovery for abandoned forms, AI-generated follow-up email sequences, a conversational AI intake widget (Genesis), and a built-in Contacts CRM. It's aimed at agencies, law firms, and service businesses in industries like insurance, real estate, healthcare, and financial services that depend on fast, consistent lead response. Forms embed on 12+ platforms including WordPress, Wix, Squarespace, Webflow, and Shopify, and the product connects to common CRM and marketing tools via native integrations, Zapier, and Make.
Key Features
AI Lead Scoring — Automatically scores every form submission HOT, WARM, or COLD using customizable AI criteria, so teams can prioritize the most promising leads.
Genesis AI Intake Widget — A conversational AI widget that captures and qualifies leads through natural conversation instead of a static form.
Automated Follow-Up — AI-written follow-up email sequences, ghost lead recovery for abandoned forms, and SMS outreach via Twilio keep leads from falling through the cracks.
Built-In Contacts CRM — Tracks leads and their scoring history in a lightweight CRM, with native integrations to HubSpot, Salesforce, and Zoho for teams using a dedicated CRM.
Form Builder & Templates — 200+ industry-specific templates, multi-step forms, conditional logic, and embeds on 12+ platforms including WordPress, Wix, Webflow, and Shopify.
Analytics & Compliance — Field-level time analytics, A/B testing, form version history, and HIPAA compliance with a BAA for healthcare and legal use cases on higher plans.
Pros & Cons
Pros
AI lead scoring (HOT/WARM/COLD) with custom scoring criteria helps teams triage leads instead of working forms first-come-first-served
Built-in follow-up automation (AI email sequences, ghost lead recovery, SMS outreach) goes beyond what most form builders offer
Genuine free plan with no credit card required, making it easy to try before committing
Native integrations with major CRMs (HubSpot, Salesforce, Zoho) plus Zapier/Make cover most existing sales stacks
Agency plan includes client sub-accounts, white-labeling, and HIPAA/BAA support for regulated industries
Cons
Submission volume is capped by plan (100/mo free, 1,000/mo Starter, 10,000/mo Growth), so high-traffic sites will need to budget for a higher tier
Advanced automation, CRM integrations, and the AI intake widget are locked behind paid plans, not available on the free tier
No public company background (founding date, team, headquarters) is disclosed, which may matter for buyers vetting vendor stability
AI lead scoring is a newer, less-established approach than traditional form builders, so accuracy will depend on how well scoring criteria are tuned