Formsort review: a low-code platform for multi-step forms and funnels used in healthcare intake and eligibility screening. See 2026 pricing and features.
Category
Forms
Pricing
Freemium, from Free (up to 100 flow starts/month); Pro from $279/month
Verified
Not yet
Last updated
July 18, 2026
Founded
2019
Headquarters
New York, New York, United States
Free PlanWeb AppNo-CodeAPIFreemiumTemplates
Overview
Formsort is a low-code platform for building complex, multi-step web forms and funnels with conditional branching logic, real-time calculations, and complete design control, widely used for healthcare intake, eligibility screening, and clinical trial qualification flows.
Founded in 2019 and headquartered in New York City by co-founders Benjamin Fine and Fil Zembowicz, Formsort has raised roughly $4 million from investors including Notation Capital, BoxGroup, and Quint Capital.
Key Features
Advanced branching logic tailors which questions a respondent sees based on prior answers, while real-time calculations let a flow compute eligibility scores or estimated costs as the user progresses.
Paid tiers add complete design control with custom CSS and custom domains, split testing, native Stripe payment collection, Salesforce integration, and detailed drop-off analytics across multi-step flows.
Pricing
Formsort prices by flow starts rather than form views: Free covers up to 100 flow starts/month, Pro costs about $279/month (or ~$233/month billed annually) for 1,000 flow starts, and Enterprise is custom-priced for higher volume.
The Enterprise tier adds HIPAA compliance, multiple environments, advanced roles and permissions, and an option to store data entirely outside Formsort's systems, reflecting its strength in regulated healthcare and fintech use cases.
Key Features
Advanced conditional branching logic — Tailors which questions a respondent sees next based on their previous answers, turning a form into a dynamic decision tree rather than a static questionnaire.
Real-time calculations — Computes values such as eligibility scores or estimated costs within a flow as the user progresses, and can display or act on that value before completion.
Complete design control — Pro and Enterprise tiers support custom CSS and custom domains for matching a flow's design precisely to an existing brand and product experience.
HIPAA-compliant Enterprise tier — Offers HIPAA compliance, multiple environments, and an option to store submission data entirely outside Formsort's systems for regulated healthcare use cases.
Split testing — Lets teams test different variants of a multi-step flow against each other to optimize conversion and completion rates.
Native Stripe payment collection — Collects payments directly within a multi-step flow without requiring a separate checkout integration.
Salesforce integration — Pushes qualified leads or completed applications directly into Salesforce for sales or clinical operations follow-up.
Form and funnel drop-off analytics — Provides detailed analytics on where users drop off within a multi-step flow, helping teams identify and reduce friction.
Pros & Cons
Pros
Purpose-built for complex, multi-step branching flows rather than simple single-page forms
HIPAA compliance at the Enterprise tier makes it a strong fit for regulated healthcare and clinical use cases
Real-time calculations and native Stripe and Salesforce integrations support revenue- and eligibility-critical flows
Low-code interface lets product and clinical operations teams iterate on flows without full engineering builds
Capital-efficient growth on modest funding suggests a stable, sustainably run company
Cons
Pricing is based on flow starts rather than completions, which can be a less intuitive metric to budget against
Pro plan at roughly $279/month is a meaningful jump from the 100-flow-start free tier for growing teams
Enterprise pricing (including HIPAA compliance) is not publicly listed and requires a sales conversation
Small team size (reportedly around nine people) relative to broader form-builder competitors may limit support bandwidth
Pricing
Free $0 monthly
Pro $279/month (~$233/month billed annually) monthly or annual
Enterprise Contact for pricing custom
Frequently Asked Questions
What is Formsort used for?
Formsort is used to build complex, multi-step web forms and funnels with conditional branching logic, commonly for healthcare intake, insurance eligibility screening, and clinical trial or telehealth patient qualification flows.
Who founded Formsort?
Formsort was founded in 2019 and is headquartered in New York City, with reported co-founders Benjamin Fine and Fil Zembowicz.
Is Formsort HIPAA compliant?
HIPAA compliance is available on Formsort's Enterprise plan, along with multiple environments and the option to store submission data outside Formsort's own systems.
How does Formsort pricing work?
Formsort prices based on flow starts per month: Free includes up to 100 flow starts, Pro costs about $279/month for 1,000 flow starts, and Enterprise is custom-priced for higher volume with additional compliance features.
Does Formsort support payments?
Yes, Formsort supports native Stripe payment collection directly within a multi-step flow, without a separate checkout integration.
How is Formsort different from Typeform?
Formsort focuses specifically on complex, branching, multi-step flows with real-time calculations and regulated-industry compliance like HIPAA, while Typeform is more general-purpose and oriented toward simpler single-flow forms and surveys.