Frontify centralizes brand guidelines, digital assets, and templates in one platform. See features, integrations, MAU-based pricing, and who it's best for.
Researched and fact-checked by Bartu Cavusoglu · Updated August 8, 2026
Frontify is a brand management platform (brand intelligence / digital asset management software) that gives companies a single home for their brand guidelines, digital assets, and templates. Founded in St. Gallen, Switzerland in 2013 by Roger Dudler, Frontify has grown into a widely used platform for brand teams, marketing departments, and agencies that need to keep visual identity, messaging, and content creation consistent across global and local teams. At its core, Frontify combines a digital asset management (DAM) system — with automatic tagging and natural-language search — with structured brand guideline pages, brand-locked templates for on-brand content creation, and an AI-powered "Brand Assistant" that can answer brand questions, locate files, and help create on-brand content. Organizations use Frontify to store and organize logos, images, and brand documents, publish living brand guidelines that agencies and internal teams can reference, and standardize templates so marketing materials stay consistent as they're localized across markets. It connects to design, marketing, and content tools such as Figma, Adobe Creative Cloud, HubSpot, Webflow, WordPress, and others via API and MCP integrations. Customers referenced on Frontify's own site include large global brands such as Microsoft, Budweiser, Telefónica, Uber, Kia, and Lufthansa Group, positioning it as an enterprise-grade brand management solution rather than a lightweight design tool.
Key Features
Digital asset management — Store, organize, and find logos, images, and brand documents with automatic tagging and natural-language search.
Brand guidelines — Publish living brand guideline pages that agencies and internal teams reference to keep visual identity and messaging consistent.
Brand-locked templates — Create and localize on-brand marketing materials using templates that lock down approved brand elements.
AI Brand Assistant — An AI-powered assistant that answers brand questions, locates files, and helps create on-brand content.
Usage analytics — An admin dashboard for tracking how brand assets, guidelines, and templates are being used across teams.
Integrations and API — Connects to design, content, and productivity tools such as Figma, Adobe Creative Cloud, Slack, Asana, Google Workspace, and Microsoft Office via direct integrations, API, and MCP.
Pros & Cons
Pros
Combines digital asset management, brand guidelines, and templates in one connected platform instead of separate tools
AI-powered Brand Assistant and natural-language asset search can reduce time spent hunting for the right file or guideline
Used by large, recognizable global brands, suggesting the platform scales to enterprise brand-governance needs
Templates can lock brand rules in place, helping non-designers produce on-brand content and reducing off-brand output from agencies or local teams
Cons
No published pricing — Frontify uses a custom Monthly Active User (MAU) model and requires booking a demo to get a quote, making it hard to budget or comparison-shop upfront
MAU-based billing means costs can be less predictable, since external collaborators like freelancers and agency staff count as users if they log in monthly
Positioned and priced for mid-market/enterprise brand teams, which may make it overkill or cost-prohibitive for very small teams or solo creators
As a broad brand-management suite, teams that only need simple asset storage may find the guidelines/template/workflow layers more than they need