Frontify centralizes brand guidelines, digital assets, and templates in one platform. See features, integrations, MAU-based pricing, and who it's best for.
Frontify is a brand management platform (brand intelligence / digital asset management software) that gives companies a single home for their brand guidelines, digital assets, and templates. Founded in St. Gallen, Switzerland in 2013 by Roger Dudler, Frontify has grown into a widely used platform for brand teams, marketing departments, and agencies that need to keep visual identity, messaging, and content creation consistent across global and local teams. At its core, Frontify combines a digital asset management (DAM) system — with automatic tagging and natural-language search — with structured brand guideline pages, brand-locked templates for on-brand content creation, and an AI-powered "Brand Assistant" that can answer brand questions, locate files, and help create on-brand content. Organizations use Frontify to store and organize logos, images, and brand documents, publish living brand guidelines that agencies and internal teams can reference, and standardize templates so marketing materials stay consistent as they're localized across markets. It connects to design, marketing, and content tools such as Figma, Adobe Creative Cloud, HubSpot, Webflow, WordPress, and others via API and MCP integrations. Customers referenced on Frontify's own site include large global brands such as Microsoft, Budweiser, Telefónica, Uber, Kia, and Lufthansa Group, positioning it as an enterprise-grade brand management solution rather than a lightweight design tool.