Masset is a searchable content library and AI-ready DAM for sales and marketing teams, with an AI assistant, MCP server, and content analytics.
Masset is a centralized content management platform (DAM) built for B2B marketing and sales enablement teams. It gives distributed teams a single searchable library for decks, one-pagers, case studies, and videos, with version control so updates automatically propagate everywhere the content is shared or referenced.
Masset includes Myca, an AI assistant that answers content questions inside Slack, Microsoft Teams, HubSpot, and Salesforce, plus an MCP server that lets AI tools like Claude, ChatGPT, and Copilot read and write content directly. Additional features include trackable content shares with engagement analytics tied to pipeline, shareable Boards, structured asset request workflows, and daily training quizzes delivered in Slack/Teams.
Masset targets revenue-focused organizations across SaaS, hospitality, franchises, manufacturing, dental DSOs, agencies, real estate, and other industries where small HQ teams support large distributed or field staff.
Masset's Standard plan is a flat $500/month for teams under 500 employees with unlimited seats. Teams over 500 employees use a custom-priced Enterprise plan.
No, Masset does not publicly offer a free plan or free trial; pricing starts at $500/month on the Standard plan.
Myca is Masset's built-in AI assistant that answers content questions inside Slack, Microsoft Teams, HubSpot, and Salesforce.
Yes, Masset provides an MCP server so AI tools such as Claude, ChatGPT, and Copilot can read and write content directly.