gomotive Review, Pricing & Features

Motive (formerly KeepTruckin) offers GPS fleet tracking, ELD compliance, AI dashcams, and workforce management for trucking, construction & field service.

Category
Real Estate, Construction & Field Service
Pricing
Motive uses a quote-based enterprise sales model — no self-serve plans or public prices are listed; businesses request a custom quote or use an ROI calculator based on fleet size and product mix.
Verified
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Last updated
August 6, 2026
SaaSMobile AppAndroidEnterpriseReportingAI

Motive, founded in 2013 and headquartered in San Francisco (formerly known as KeepTruckin), is an integrated fleet operations platform for organizations that manage vehicles, equipment, and frontline workers across the physical economy. The platform spans six product areas: Driver Safety (AI-powered dashcams with 360° visibility and real-time collision alerts), Fleet Management (GPS tracking, vehicle health monitoring, and workflow automation), Equipment Monitoring (asset tracking, theft prevention, and utilization optimization), Spend Management (the Motive Card for fleet expenses and fraud detection), Workforce Management (driver qualifications, time tracking, training, and coaching), and AI Vision (customizable AI models for industry-specific safety and operational use cases). Featured solutions include Electronic Logging Devices (ELDs), IFTA fuel tax reporting, reefer and trailer monitoring, and fleet maintenance tracking. Motive states it serves close to 100,000 customers across trucking and logistics, construction, oil and gas, public sector, food and beverage, utilities, field service, waste and recycling, passenger transit, delivery, and agriculture, and lists enterprise customers such as Cintas, KONE, Vestis, and 1-800-GOT-JUNK. The company has raised more than $717M in total funding, including a $150M round in 2025 to expand its AI capabilities and global reach, and is ranked #1 on G2 across multiple fleet management categories.

Key Features

Pros & Cons

Pros

  • Combines ELD compliance, GPS tracking, AI dashcams, equipment monitoring, and workforce management in one integrated platform instead of requiring multiple point solutions.
  • AI-powered dashcams and 'AI Vision' provide real-time collision alerts and driver coaching aimed at reducing accidents and improving safety scores.
  • Large, established customer base (close to 100,000 customers cited) including recognizable enterprise fleets like Cintas and KONE, suggesting proven scale.
  • Backed by substantial funding (over $717M raised, including a 2025 $150M round) supporting continued investment in AI and global expansion.

Cons

  • Pricing is not published; businesses must go through a sales quote/demo process instead of self-serve signup.
  • Bundles hardware (dashcams, ELDs, GPS units) with software, which can mean more setup complexity than software-only competitors.
  • Built primarily for organizations with vehicle fleets or field workers, so it isn't a general-purpose SaaS tool for teams without physical operations.

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