Hook Relay Review, Pricing & Features

Hook Relay handles webhook delivery, retries, and logging for developers, from Honeybadger Industries. Free tier available; plans start at $30/month.

Category
Customer Support
Pricing
Freemium, from Free (100 deliveries/day); paid plans from $30/month
Verified
Not yet
Last updated
July 20, 2026
Free PlanWeb AppAPIFreemium

What Is Hook Relay?

Hook Relay is a webhooks-as-a-service platform operated by Honeybadger Industries, LLC, the same company behind the Honeybadger error monitoring tool. It exists to take the infrastructure burden of sending reliable webhooks off individual development teams.

Instead of building and maintaining retry logic, endpoint validation, and delivery logging in-house, developers send their webhook payloads to Hook Relay, which handles storage, queuing, and delivery to the destination endpoints.

Key Features

Under the hood, Hook Relay stores incoming payloads in DynamoDB and queues them in SQS, with Lambda functions handling delivery attempts. Failed deliveries are automatically retried with exponential backoff for up to three days, and the platform includes SSRF protection and request validation to guard against common webhook security issues.

Developers get full logging and debugging visibility into every delivery attempt, can pass destination URLs via headers without pre-configuring them, and can manually trigger a resend of any webhook as needed.

Hook Relay Pricing

Hook Relay offers a Free Forever plan with 100 deliveries per day, 14-day data retention, and 3 hook endpoints, letting teams try the service or run small workloads at no cost. The Basic plan, at $30/month, raises this to 10,000 deliveries per day, 30-day retention, and 30 hook endpoints.

The Plus plan, at $90/month, supports 30,000 deliveries per day, 90-day retention, 90 hook endpoints, and custom domains. An Enterprise tier is available for volume beyond the Plus plan, maintaining the same retention and per-delivery cost ratio under a custom arrangement.

Key Features

Pros & Cons

Pros

  • Free tier lets teams start using webhooks at no cost
  • Built by an established company (Honeybadger Industries) with a track record in developer tools
  • Automatic retries and logging remove common webhook infrastructure work
  • Custom domains available on paid plans for branded webhook endpoints
  • Manual resend option gives developers control over delivery issues

Cons

  • Free tier is limited to only 3 hook endpoints and 100 deliveries per day
  • Higher-volume Enterprise pricing is not published and requires contacting sales
  • Retention windows (14 to 90 days) may be short for teams needing longer audit trails
  • Company founding year and headquarters are not publicly documented for this specific product

Pricing

Frequently Asked Questions

Is there a free plan for Hook Relay?

Yes, Hook Relay offers a Free Forever plan with 100 deliveries per day, 14-day retention, and 3 hook endpoints.

Who makes Hook Relay?

Hook Relay is operated by Honeybadger Industries, LLC, the company behind the Honeybadger error monitoring tool.

How does Hook Relay handle failed deliveries?

It automatically retries failed webhook deliveries with exponential backoff for up to three days.

Can I use a custom domain for webhook endpoints?

Yes, custom domains are available starting on the Plus plan at $90/month.

What is Hook Relay's infrastructure built on?

It runs on AWS services, using SQS for queuing, Lambda for delivery processing, and DynamoDB for storage.

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