Moxie is all-in-one medspa software with EMR, scheduling, compliance tools, AI booking, and business coaching for aesthetic practice owners.
Category
Healthcare & Wellness
Pricing
Custom pricing — not published; contact sales / book an intro call
Verified
Not yet
Last updated
August 7, 2026
SaaSPaidAutomationReportingAICloud
Moxie is a medspa-focused software platform that bundles the systems an aesthetic practice needs into one product: a customizable EMR with treatment checklists and secure client messaging, online booking with automated reminders, e-prescribe, inventory management, and an AI booking assistant called MAIA. It layers on compliance tooling built for a heavily regulated industry — real-time risk monitoring, audit-trail documentation, and lawyer-vetted, state-specific SOP templates — plus a financial dashboard (Practice 360), payroll management, membership/loyalty programs, and integrated payments with financing options through Cherry and Affirm. Beyond software, Moxie pairs the platform with marketing services, business coaching, and medical-director matching aimed at helping practice owners launch and scale. Founded in April 2022, the company says it has worked with 700+ medspas and serves a customer base that is more than 90% first-time female business owners.
Key Features
EMR & Charting — Customizable charting templates, diagram markup, and dynamic pre/post-treatment checklists for documenting patient care.
E-Prescribe — Integrated prescription management tied to treatment recommendations and patient care.
Online Booking & Reminders — Client-facing booking with online intake forms and automated appointment reminders to reduce no-shows.
Compliance Tools — Real-time risk monitoring, audit-trail documentation, and lawyer-vetted, state-specific SOP templates, backed by HIPAA-attested data security.
Inventory Management — Track stock levels, manage reordering, and access VIP pricing on injectables and devices through Moxie Supplies.
AI Booking Assistant (MAIA) — An AI-powered assistant that automates appointment scheduling and client interactions.
Membership & Loyalty Programs — Create membership tiers and virtual beauty-bank credits to grow client loyalty and recurring revenue.
Practice 360 Financial Dashboard — Financial performance tracking and metrics, supported by a dedicated Practice Success Manager.
Integrated Payments — Built-in payment terminal plus buy-now-pay-later financing options for clients through Cherry and Affirm.
Pros & Cons
Pros
Bundles EMR, scheduling, compliance tooling, and an AI booking assistant into one medspa-specific platform instead of stitching together generic tools.
Includes hands-on support, a dedicated Practice Success Manager, and business coaching aimed at first-time medspa owners.
Purpose-built compliance features (audit trails, state-specific SOP templates, HIPAA-attested security) target a heavily regulated niche other general practice-management tools don't cover as deeply.
Cons
Pricing isn't published; prospective customers have to book an intro call to get plan and cost details.
Deep focus on medspas/aesthetic practices means it isn't built for other healthcare specialties or general wellness businesses.
Bundled marketing services and coaching add cost and complexity beyond a pure software subscription for practices that only want the software.