Kissmetrics ties sessions and devices to one person to show which campaigns bring paying customers. Free to 100k events a month; Growth from $99/month.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Kissmetrics is a web and product analytics platform that follows each customer from first click to every payment. Instead of counting visits, it keeps one record per person, so a campaign, a signup and a purchase connect to the same individual. The company describes its approach as person-based analytics and says it has worked this way since 2008.
The product is aimed at marketers and the people who decide where budget goes. It ships with ready-made reports for questions such as which campaigns brought paying customers and where trials drop off, and it lets users ask follow-ups in plain English. Kissmetrics reports a 9.6 out of 10 rating on TrustRadius and says more than 10,000 teams use it.
Kissmetrics captures events from a website, apps, server and billing, then resolves them to one person across devices once that person signs up, logs in or pays. Its example shows one customer who clicked a podcast link on a phone, started a trial on a laptop and upgraded on a work computer, counted as a single customer instead of three visitors.
Reports read from that shared core, and the same data answers to the chat, the API and an AI agent. Users can open a report directly or type a question, and the chat answers in plain English and opens the matching report. Answers can become Populations, which are groups of people reused as filters in other reports.
The Performance report is the centerpiece for marketers. It places campaign, signup and revenue on the same person and lets users give credit by first touch, last touch or any touch, showing visitors, people reached, revenue, revenue per person and conversion rate by campaign. Other reports cover Funnels, Activity, Metrics, Revenue, Paths, A/B tests, People search and Product usage, with Cohorts in preview.
Kissmetrics also reports visitors from AI assistants such as ChatGPT, Perplexity, Claude and Gemini. Data hygiene tools include an event schema that shows what fires, event roles that tell the chat what each event means, and a UTM builder for consistent campaign links. Live view, dashboards, an API and report export round out the app.
Kissmetrics is a web and product analytics platform that keeps one record per person from first click to every payment. It is built for marketers and decision makers who want to know which campaigns bring paying customers. The company says it has offered person-based analytics since 2008.
Kissmetrics is free up to 100k events a month. The Growth plan starts at $99 a month for 500k events, with 20% off when billed annually. Higher volumes cost more, for example $299 a month at 2M events and $499 a month at 5M.
Yes. The free plan needs no card and includes tracking, the Funnels and Activity reports, chat, dashboards, Metrics, Live view and API access. It allows 100k events a month, 3 seats and up to 3 active integrations.
Kissmetrics says Mixpanel and Amplitude are made for product teams first. Kissmetrics targets marketers and budget decision makers with ready-made reports, such as which campaign brought the customers who paid. Users can still build their own reports.
No, according to the company. Installing with AI takes about 5 minutes, and there is a WordPress plugin and a Shopify app. The company also offers a 20 minute session to set it up with you.
No. Kissmetrics states that it does not do heatmaps or session recordings and points to tools such as Hotjar and Clarity for that. It focuses on which people became customers and which campaign brought them.
The company suggests keeping GA4 if you already have it. Kissmetrics counts people and keeps one record per person with the campaign that first brought them and every payment since. Its numbers will not match GA4 or ad platforms line for line.
The Growth plan. Its Performance report puts campaign, signup and revenue on the same person, by first click and by last click.