Kit, formerly ConvertKit, is an email marketing platform for creators with automations, landing pages, paid newsletters, and digital product sales.
Category
Email Marketing
Pricing
Freemium with subscriber-based paid tiers: a free plan up to 10,000 subscribers, plus paid Creator and Pro plans priced by list size (starting at $33/mo and $66/mo at 1,000 subscribers), each with a 14-day free trial., from $0/mo
Verified
Not yet
Last updated
August 6, 2026
IntegrationsSaaSFreelancersAutomationAPI
Kit, formerly known as ConvertKit, is an email marketing platform built specifically for creators — including newsletter writers, bloggers, podcasters, YouTubers, course creators, and coaches — who want to grow and monetize an audience without a traditional marketing team. The platform pairs subscriber list-building tools (customizable landing pages and forms) with a visual, no-code automation builder that triggers emails and tagging based on subscriber behavior. Beyond broadcast email and newsletters, Kit lets creators sell digital products and subscriptions directly, run paid/sponsored newsletters, and tap into a built-in Paid Recommendations network where creators pay to be recommended to other creators' subscribers as a passive growth channel. A free plan supports up to 10,000 subscribers with unlimited landing pages, forms, and broadcasts, while paid Creator and Pro plans unlock unlimited automations, SMS marketing, A/B testing, and deeper analytics. The Kit App Store and a public developer API extend the platform with third-party integrations.
Key Features
Visual Automations — No-code automation builder for triggered email sequences and subscriber tagging based on behavior.
Landing Pages & Forms — Unlimited customizable landing pages and signup forms for growing an email list.
Digital Product & Subscription Sales — Sell digital products and paid subscriptions directly to subscribers without a separate storefront.
Paid Newsletters — Charge subscribers for premium newsletter content within the platform.
Paid Recommendations Network — Pay to be recommended to other creators' subscribers as a passive audience-growth channel.
Kit App Store & API — Connect to third-party tools like Canva, Transistor, and SavvyCal, or build custom integrations via the public developer API.
Pros & Cons
Pros
Generous free plan (up to 10,000 subscribers) with unlimited landing pages, forms, and broadcasts
Visual, no-code automation builder for tagging and triggered email sequences
Built-in monetization tools — paid newsletters, digital product sales, and a paid creator-recommendation network
14-day free trial with no credit card required, plus free migration from other platforms
Cons
Paid tiers get more expensive as subscriber count grows, since pricing scales with list size
Advanced features like SMS marketing, A/B testing, and priority support are locked behind paid Creator/Pro plans
Geared specifically toward solo creators and newsletters, with less breadth than larger multi-channel marketing-cloud platforms