Leads5050 identifies companies visiting your B2B website, with LinkedIn contact search and HubSpot sync. Plans from €55/month billed annually. Free trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Leads5050 is website visitor tracking software that tells B2B companies which organizations are visiting their sites. It is part of the Jovian Ltd. suite of internet tools and is built around lead identification and web analytics. The company says it created the product because other tools on the market were too expensive or hard to use.
Contact forms capture details from only 2% of visitors, according to the Leads5050 site. Instead of relying on them, the software matches visits to company names, locations and web addresses. Sales and marketing teams can then see which products or services each company looked at and decide whom to follow up with.
Leads5050 uses a small piece of tracking code, similar to Google Analytics, that records the IP addresses of visitors to a website. Each address is analyzed against a database of companies, which the vendor describes as a global matched IP database of more than 2.5 billion company addresses.
The system also tracks ISP addresses and other irrelevant traffic, and users can display only quality leads. The vendor reports that, on average, it identifies 22% or more of visiting customers on B2B websites. Install guides cover WordPress and non-WordPress sites, and a LinkedIn integration helps find possible contacts at an identified company.
Visitor records include company name, location and web address. Users can filter the data, categorize each lead as Lead, Prospect, Customer or Competitor, and assign names to visiting companies. Reports show which leads viewed which products or services, plus visit statistics by source such as direct, search, ads and social media.
The LinkedIn integration searches a company's LinkedIn profile for decision makers and filters contacts by location, job role or seniority. Paid plans add an interactive visitor map, AI company identification, visitor intent intelligence, page comparison data, SEO tools including a density checker, and daily or weekly email alerts.
Leads5050 is website visitor tracking software that identifies which companies visit a B2B website. It shows company name, location and web address, and which products or services visitors viewed. It is part of the Jovian Ltd. suite of internet tools.
A small piece of tracking code, similar to Google Analytics, records the IP addresses of visitors. Each address is analyzed against a database of companies, which the vendor says exceeds 2.5 billion company addresses. ISP and other irrelevant traffic is tracked so users can focus on quality leads.
Business Starter costs €55/month billed annually (€660) or €69 billed monthly. Business Standard is €95/month annually or €119 monthly, and Business Plus is €195/month annually or €245 monthly. Enterprise pricing is available on request.
Yes. The site advertises a free 14-day trial and free credits that renew every month. Users are not charged after the free credits are used unless they choose a paid subscription or buy pay as you go credits.
Leads5050 names HubSpot as a CRM integration and uses LinkedIn to find company information and contacts. The pricing page also says visitor data can be shared with the main CRMs. WordPress and non-WordPress installation guides are provided for the tracking code.
The vendor states that Leads5050 is fully compliant with all GDPR requirements and publishes a page titled Leads5050 and GDPR. Businesses should still review the privacy policy and their own legal obligations.
It suits B2B companies, from start-ups to multi-million euro organizations, that want to know which companies visit their sites. Sales, marketing and agency teams are the main audiences named on the site.
Yes. Subscribers can upgrade or downgrade on a pro rata basis and cancel at any time from the dashboard. Annual subscriptions are charged as a single payment at checkout.