Lytics is a composable customer data platform for building unified customer profiles, segmentation, and personalization across marketing channels.
Lytics is a composable customer data platform built for enterprise marketing and ad technology stacks. It collects and unifies customer data into rich, real-time profiles that teams can use for audience segmentation, predictive scoring, and personalization across web, email, and ad channels.
The platform includes Cloud Connect for data warehouse integration and Reverse ETL, a personalization SDK, ad network sync with Google and Meta, custom segmentation and lookalike modeling, and generative AI-assisted (Copilot) audience building. It serves industries such as retail & CPG, media & entertainment, B2B technology, and financial services.
Lytics is now part of Contentstack, and the two companies are integrating their offerings around composable digital experiences, though Lytics continues to operate and sell its CDP as a standalone product.
Lytics is a composable customer data platform (CDP) that unifies customer data into real-time profiles for segmentation, personalization, and marketing activation.
Yes, the Developer tier is free and includes 2M monthly credits, up to 10 domains, CSV import, Reverse ETL, and ad network sync with Google and Meta.
The Growth tier starts at $500/month for 5M credits. Enterprise pricing is custom and available by contacting sales.
Yes. Lytics is now part of Contentstack and continues to operate its CDP while the two companies integrate around composable digital experiences.