Mailaura is an AI newsletter platform for SMBs and agencies with EU servers. See features, integrations and pricing from a free plan to €99/month.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Mailaura is an AI-powered newsletter and email marketing platform aimed at small and midsize businesses and agencies. The company describes it as enterprise features at a fraction of the cost. It brings campaign creation, automation, analytics and transactional email into one dashboard, and the site shows a Made in Austria badge and EU servers.
Campaigns come in three types: classic, RSS and automated. An AI assistant can write subject lines and content, and a URL-to-newsletter tool drafts a newsletter from a web page for the user to review. Developers can also reach the platform through a REST API, an MCP server and a command-line tool, so AI agents can run it without the interface.
Setup follows four steps on the site. A user signs up with a magic link, imports contacts by CSV or connects a CRM, builds a newsletter in the drag-and-drop editor or lets AI write it, and then sends and tracks opens, clicks and conversions. Inside the dashboard, a campaign moves through type, template, editor and send.
Several checks sit before sending. Users can send test emails, preview desktop and mobile layouts, and review the subject, preheader, greetings, image alt text and links. A footer check looks for legally required elements such as the imprint and unsubscribe link. Campaigns can be sent immediately or scheduled, and one-click unsubscribe follows RFC 8058.
On the creation side, Mailaura offers a live code editor with an AI assistant, a template gallery, HTML import and a media library with CDN delivery. AI tools include subject line generation, a content generator by industry and tone, spam score analysis, automatic translation, image selection and CTA optimization. A chat-based assistant can create campaigns and show statistics.
Automation uses a visual flow builder with drip campaigns, trigger emails and pre-built flows like welcome series and abandoned cart. Analytics include heatmaps, device statistics, engagement trends and benchmarks. Compliance tools cover double opt-in, consent evidence exports, an audit log, SPF, DKIM and DMARC guidance, and team roles for owner, admin, member and viewer.
Mailaura is an AI-powered newsletter and email marketing platform for small and midsize businesses and agencies. It covers campaign creation, automation, analytics, transactional email and agency client management.
Mailaura has a free plan at €0 per month. Paid plans are Starter at €19, Growth at €49 and Business at €99 per month. Agency plans cost €29, €79 and €199 per month.
Yes. The Free plan is permanent and includes 500 contacts, 1,000 emails per month, 10 AI credits per month and basic analytics. No credit card is required.
The site states that it uses EU servers and offers double opt-in, a data processing agreement, consent evidence exports and audit logs. It also carries a GDPR compliant badge.
Live integrations include WordPress, WooCommerce, Zapier, Make.com and Google Analytics, plus a REST API. Shopify, HubSpot and Salesforce are listed as coming soon.
The site says contacts can be exported from Mailchimp as a CSV file and imported into Mailaura. It also says the team is happy to help with the move.
Yes. Agency plans allow multiple organizations, a dashboard, template sharing, PDF reports and organization branding. A full custom login domain and automatic reseller payouts are not currently available end to end.
Each AI generation, such as a subject line or content block, uses credits that refresh monthly. Allowances are 10 on Free, 50 on Starter, 200 on Growth and 500 on Business.