Makler-Berater is an AI assistant that answers buyer questions on WhatsApp and website chat for German real estate agents, scoring leads and booking viewings…
Makler-Berater is a German SaaS product built for independent Immobilienmakler (real estate agents) and small agencies who lose leads because they can't answer every WhatsApp message or website chat instantly. Agents upload a property exposé (PDF or link) and the AI reads the full listing text, then fields buyer questions on WhatsApp and an embeddable website chat widget using the same knowledge on both channels. The assistant recommends matching properties with photos and prices, answers detail questions drawn directly from the exposé, understands voice messages, and lets buyers request a viewing with a single tap. Every conversation is automatically scored as a hot, warm, or cold lead based on signals like budget, timeframe, and financing status, and the agent gets an instant WhatsApp notification when a hot lead or viewing request comes in. The company positions the product as a complement to, not a replacement for, a real estate CRM (it specifically contrasts itself with Propstack's WhatsApp add-on). Data is stored on European servers, conversation histories are deleted after a configurable retention period (30 days by default), and the site is run under Germany's small-business VAT exemption (Kleinunternehmerregelung, §19 UStG) by a sole proprietor based in Würselen, near Aachen. As of the site's own copy, the product is still positioned as beta, with one named real estate agent testimonial from the Aachen area.
Key Features
WhatsApp assistant — Answers buyer questions and recommends properties with photos and prices via WhatsApp.
Website chat widget — Embeddable chat, property search, and map view for your website, included on every plan.
Automatic lead scoring — Scores each conversation as hot, warm, or cold based on detected budget, timeframe, and financing signals.
Instant agent notifications — Sends the agent a WhatsApp push notification for hot leads and viewing requests.
One-tap viewing requests — Buyers request a viewing with one tap; the agent gets name, phone, and property details.
Automatic exposé data capture — Upload a PDF exposé and price, room count, floor area, and features are extracted automatically.
Pros & Cons
Pros
Same AI assistant answers on both WhatsApp and an embeddable website widget, using one knowledge base per listing
Free Starter plan (5 properties, 25 conversations/month) has no credit card requirement and no time limit
Automatic hot/warm/cold lead scoring with instant WhatsApp push notifications to the agent
Reads full exposé text (not just price/rooms fields), so it can answer specific detail questions like basement or flooring
Multilingual buyer support (German, English, Turkish, Russian, Arabic, and more) detected automatically
Cons
WhatsApp connectivity is not self-contained: it requires a separate paid 360dialog Business account (€49/month, billed directly by 360dialog) plus optional Meta messaging fees
Paid plan pricing includes a temporary discount (e.g. €79 listed vs. €39 for the first 3 months on the Berater plan), so the sustained monthly cost is meaningfully higher than the headline price
Product still describes itself as beta on its own marketing site, with a single public customer testimonial
No company track record disclosed (founding year, team size, or funding are not published) — it is run by a single named sole proprietor under Germany's small-business tax exemption
Explicitly does not replace a CRM, so agents likely still need to run it alongside an existing tool like Propstack