Marfeel review: analytics and personalization for publishers with real-time data, A/B testing and SEO tools. Free plan plus Basic, Pro and Enterprise tiers.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Marfeel is an analytics and personalization platform for publishers. The company describes it as a suite of solutions that turns data into clear, actionable insights to improve content performance, grow audiences, and drive revenue from one platform. Its site cites more than 5,000 publishers, over 40 billion monthly pageviews, and more than 8 million concurrent users.
The product line includes Compass analytics, HUD and A/B testing, Amplify, Copilot, Monitoring, Site Technology, Reporting, Data & BI, Recommender, and Multimedia. Editorial, subscriptions, SEO, advertising, social, and affiliation teams can all work from the same data. Marfeel Solutions SL lists its copyright as running since 2011.
Marfeel collects first-party data from a publisher's own sites and apps. The pricing page lists Web and AMP SDKs, an iOS and Android SDK, Apple News support, and a Connected TV SDK, with the mobile and TV options depending on plan or add-on. That data feeds real-time and historical views in Compass and Explore.
The company says privacy is built in by default. It states compliance with GDPR, LGPD, CNIL, and CCPA, and compatibility with IAB TCF 2.0 consent management platforms. Customers keep ownership of their data, and Marfeel says personalization is powered by first-party data from the customer's own stack.
Core analytics include real-time reporting, traffic channel attribution, article details, annotations, confidence ranges, and pivot tables on higher tiers. Engagement tools cover the Heads Up Display, recirculation reports, and headline and image A/B testing. Site Technology adds technical SEO audits and real user monitoring of Core Web Vitals.
Other modules cover conversions and subscriptions, multimedia analytics for video plays and streaming, and social connectors with posting and scheduling through Amplify. Monitoring offers competitor benchmarking on Google Discover and social media, plus SERP monitoring. Collaboration features include dashboards, shared workspaces, and scheduled reports by email, Slack, and Teams.
Marfeel is an analytics and personalization platform for publishers. It combines real-time analytics, A/B testing, competitor monitoring, reporting, and recommendations to improve content performance and revenue.
Marfeel has Free, Basic, Pro, and Enterprise plans. The pricing page does not list dollar prices for these plans, though it lists add-on prices such as $49 per extra analyst seat on Pro. Enterprise requires contacting the company.
Yes. The Free plan includes real-time analytics and traffic channel attribution. Basic, Pro, and Enterprise each have a start free trial button on the pricing page.
Marfeel is built for publishers and media organizations. Editorial, SEO, advertising, subscriptions, social, and affiliation teams can all use its data.
It connects to Google Search Console and social platforms including Facebook, TikTok, Reddit, Bluesky, Threads, Pinterest, LinkedIn, Instagram, YouTube, WhatsApp, and Telegram. It also supports Slack and Teams report delivery, a Google Sheets connector, and S3 and GCS exports.
Marfeel states that it is compliant with GDPR, LGPD, CNIL, and CCPA. It also says it is compatible with all IAB TCF 2.0 compliant consent management platforms and that customers keep ownership of their data.
Yes. A Reporting API is listed on Pro and Enterprise, with one request per minute included on Pro and extra concurrent requests priced at $599. A Google Sheets connector is included with it.
Marfeel is aimed at publishers rather than small businesses in general. A small publisher can start on the Free plan, but advanced features sit on higher tiers.