Metrilo is a growth platform built only for ecommerce brands. It combines ecommerce analytics, a customer database (CRM) and email marketing, with the stated aim of improving customer retention and helping brands grow sustainably.
The company was founded in April 2014 and operates as Metrilo Ltd. It describes the product as plug-n-play, with a 5-minute integration and official plugins for major store platforms. The homepage also carries a notice that Metrilo joins forces with Brevo.
How does Metrilo work?
After creating an account, users choose their store platform and follow the installation steps. The plugin handles the rest and syncs historical data, so customers and orders appear from day 1 of the store. Data is pulled asynchronously, which the company says avoids slowing the site.
Once connected, the data feeds three connected layers. Analytics reports show store performance, the CRM builds customer profiles and segments, and the email module uses those segments for campaigns and automations. Contacts from other email providers can be added by CSV upload.
Key features of Metrilo
The analytics module includes a real-time dashboard, marketing performance reporting, revenue breakdowns, product performance reports and conversion funnels. The CRM adds individual customer profiles and more than 30 filters for segments such as cart abandoners, frequent buyers and holiday shoppers.
Retention Analysis provides customer lifetime metrics and cohort comparisons. Email features include manual emails, automation, customer feedback requests, a drag-and-drop editor, ready templates and sales recovery. A Growth Assistant offers suggestions based on store data.
Key Features
Real-time KPI dashboard — Shows what is happening in the store as it happens, with no setup required.
Revenue, product and funnel reports — Includes revenue breakdowns, product performance reports and conversion funnels.
Marketing Performance reporting — Tracks how campaigns, referrals and influencers drive revenue, supported by sales attribution.
Customer database and profiles — Holds comprehensive individual customer profiles that show each shopper's journey.
Segmentation with 30+ filters — Builds segments such as idle high spenders, frequent buyers, cart abandoners and holiday shoppers.
Customer lifetime metrics and cohorts — Provides lifetime metrics and cohort comparisons to evaluate retention performance.
Manual and automated emails — Sends one-to-one emails, newsletters, targeted campaigns and automated flows to selected contacts.
Drag-and-drop editor and templates — Lets users design emails visually or start from a library of ready templates.
Customer feedback and sales recovery — Collects customer feedback through email and includes sales recovery tools.
Growth Assistant — Gives suggestions for improving performance based on store data.
Historical data sync — Pulls in past customers and orders so data is visible from day 1 of the store.
Pros & Cons
Pros
Analytics, CRM and email marketing sit in one platform, so segments built from sales data can feed campaigns directly.
Reports such as the dashboard, revenue breakdowns and funnels are ready to use without setup.
Segmentation offers more than 30 filters, including cart abandoners, frequent buyers and idle high spenders.
Installation takes about 5 minutes, and Shopify and WooCommerce need no developer.
All plans include unlimited team members and live chat and email support.
A 14-day free trial needs no credit card, and a 100% refund is offered within 30 days.
Cons
No free plan; paid plans start at $199/month, or $165/month billed annually.
Email marketing is only included in the top Premium tier, which starts at $599/month.
Premium pricing depends on new customers per month and is confirmed through a custom quote.
The email tool cannot send automatic order receipts or tracking information, and Magento may need developer help.
Pricing
Essential $199/month billed monthly, or $165/month billed annually Monthly or annual ($1,990 billed once a year)
Pro $379/month billed monthly, or $315/month billed annually Monthly or annual ($3,790 billed once a year)
Premium from $599/month billed monthly, or from $499/month billed… Monthly or annual (from $5,990 billed once a year)
Frequently Asked Questions
What is Metrilo?
Metrilo is a growth platform for ecommerce brands that combines analytics, a customer database (CRM) and email marketing. It is designed to improve customer retention and support sustainable growth.
How much does Metrilo cost?
Essential costs $199/month ($165/month billed annually), Pro costs $379/month ($315/month annually), and Premium starts from $599/month (from $499/month annually). Premium pricing depends on the average number of new customers per month.
Does Metrilo have a free trial?
Yes. Metrilo offers a 14-day free trial of all features with no credit card required. Users pick a plan before their first billing.
Does Metrilo offer refunds?
Yes. The pricing page states a 100% refund within 30 days of subscribing if the product does not meet expectations.
What platforms and tools does Metrilo integrate with?
Metrilo has ready plugins for Shopify, WooCommerce and Magento, and works with Privy, MailMunch and Sumo. Other lead-gen tools can send data in through custom code.
Can Metrilo replace my email service provider?
According to the company, yes. It sends automated and manual emails, newsletters and targeted campaigns, and tracks performance per email. The one exception is automatic order receipts and tracking information.
How long does Metrilo take to install?
About 5 minutes for the supported platforms. No developer is needed on Shopify or WooCommerce, and some help might be needed on Magento. Custom websites can take longer.
Does Metrilo slow down my website?
The company says it does not. Data is pulled asynchronously, so it does not strain the site at any given time.