Mochi Analytics Review, Pricing & Features

Mochi Analytics is cookieless web analytics that ties traffic to Stripe revenue by channel. Plans start at $6.99/month after a 14-day free trial.

Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026

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Category
Analytics
Pricing
Subscription, from $6.99/month
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Last updated
October 26, 2026
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What is Mochi Analytics?

Mochi Analytics is a privacy-focused web analytics tool that connects to Stripe, so each visitor can be traced to the marketing channel that earned them and the revenue they brought. The company positions it as a Google Analytics alternative that is simple, private and tied to revenue, with a dashboard meant to be read in about ten seconds.

The product comes from an independent founder and is described as having no investors and no growth team. Its stated goal is to answer one question on one screen: where did the people who paid come from? Features that do not serve that question were left out on purpose, according to the site.

How does Mochi Analytics work?

Setup starts with adding a website and beginning a 14-day free trial, then pasting a single script tag. The site says no tag manager, SDK or build step is needed, and that the script loads asynchronously so it does not block page rendering. The dashboard begins counting visitors in real time once the script is live.

Mochi sets no cookies and does no fingerprinting or cross-site tracking. It stores one random first-party ID in the visitor's browser, which links a later Stripe payment back to the campaign that earned it. Query strings are reduced to campaign tags, and only the referring domain is kept instead of the full URL. Bot traffic is filtered out.

Key features of Mochi Analytics

The headline feature is revenue by channel. After connecting Stripe, the dashboard shows how much money each source brought, for example Google versus Product Hunt. Funnels, goals and custom events cover conversion tracking, while a live visitor map, visitor heatmaps and realtime tracking show current behavior on the site.

Other features include Search Console keywords, deploy markers, shareable dashboards, CSV export, unlimited websites and 3+ years of data history. AI crawlers get a chart of their own, so their visits stay separate from human traffic. The company says all of these are included on every plan, with no enterprise tier.

Key Features

Pros & Cons

Pros

  • Ties traffic to Stripe revenue, so channel reports show paying customers rather than only visits.
  • Every feature is included on the single plan, with price changing only by event volume.
  • Entry price of $6.99 per month for up to 10k events is low for paid analytics.
  • Setup is one asynchronous script tag with no tag manager, SDK or build step.
  • Sets no cookies and strips query strings to campaign tags, keeping only the referring domain.
  • 14-day free trial with no credit card, and a live demo dashboard is available.

Cons

  • Revenue attribution depends on Stripe. Polar, LemonSqueezy and Paddle support is listed as coming soon.
  • Pricing is by event volume, and prices for tiers above 10k events are not shown in the page text.
  • Team members, API access and MCP access are listed as coming soon, so they are not yet available.
  • Stores one first-party ID, so it should be named in your privacy notice, even though no cookie banner is needed.

Pricing

Frequently Asked Questions

What is Mochi Analytics?

Mochi Analytics is a privacy-first web analytics tool that connects to Stripe. It traces each visitor back to the marketing channel that earned them and the revenue they brought. It is positioned as a simpler Google Analytics alternative.

How much does Mochi Analytics cost?

Pricing is based on monthly event volume. The entry tier, up to 10k events per month, is $6.99 per month. A yearly option is advertised as 2 months free.

Does Mochi Analytics have a free trial?

Yes. It offers a 14-day free trial with no credit card required. Nothing is charged until the trial ends, and canceling before then costs $0.

Does Mochi Analytics use cookies?

Mochi sets no cookies and does no fingerprinting or cross-site tracking. It stores one random first-party ID in the visitor's browser to link payments to campaigns. The site advises naming it in your privacy notice.

What does Mochi Analytics integrate with?

Listed integrations are Stripe, Google Search Console and GitHub. Revenue tracking with Polar, LemonSqueezy and Paddle is marked as coming soon.

What counts as an event in Mochi?

An event is a pageview or a goal completion. Bot traffic is filtered out and never billed.

Is Mochi Analytics good for small businesses?

It is built for solo founders and small teams, with a low entry price and a one-line setup. It fits best where Stripe is the payment system and the goal is to see which channels bring revenue.

Will Mochi slow down my website?

The company says Mochi uses one small script tag loaded asynchronously. It never blocks the page from rendering.

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