Niti AI ranks marketing budget actions on true, margin-adjusted return and grades each decision. Niti Vantage from $399/mo; D2C pilots from $1K + $2K/mo.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Niti AI is a decision intelligence system for marketing spend, made by Niti Inc. It reconciles the numbers ad platforms report against the revenue that actually came in, ranks the budget actions that would close the gap, and scores each action against its estimate after it is taken.
The company sells two products, Niti Lift and Niti Vantage, that write into the same decision queue and outcome ledger. Its stated aim is a system of record for revenue decisions, so the reasoning behind a call and its measured result do not disappear when a person leaves the team.
Niti describes a five-step learning loop: detect, explain, recommend, gate and approve, then measure. Metrics from every connected source are watched against a seasonality-corrected baseline, and an event calendar reduces false alarms. Each anomaly is traced from symptom to root cause and labeled Confirmed, High or Hypothesis.
Recommendations carry an estimated impact range and must clear margin, supply and data-quality gates. Approval is one tap, and execution writes back to the platforms. Actuals are pulled at 7, 14 and 30 days and compared with the four weeks before the decision. Accuracy per decision type then recalibrates future recommendations.
Niti Lift prices each ad set on margin and full-funnel revenue rather than platform ROAS. It resolves store and marketplaces to a single customer identity, credits marketplace halo (for example, Meta spend driving Amazon sales), and produces a daily Scale, Reduce or Kill ranking. The site cites one live account where Meta reported 0.71x ROAS and the cross-channel figure was 2.76x.
Niti Vantage monitors SKU sales, spend and inventory together, runs a five-whys chain on each flag, and verifies the cause against platform logs. It also grades and trends SKU health and keeps a full audit trail of every diagnosis. Both products share the decision queue, which suppresses and names any recommendation that fails a gate.
Niti AI is a decision intelligence system for marketing spend. It reconciles platform-reported numbers against revenue that actually came in, ranks the actions that close the gap, and scores each decision afterward. It has two products, Niti Lift and Niti Vantage.
Niti Vantage is $399/mo. The D2C 45-day pilot with Niti Lift is $1K activation plus $2K/mo. The NBFC 90-day pilot is $2K plus $3.5K/mo. Agency partners get 40% off standard pricing, and Enterprise pricing is custom.
The site does not list a free trial. It offers a free margin audit that runs on one month of your spend data, with no integration and no credit card. Paid engagements start as pilots with an outcome guarantee.
On the D2C pilot, if no confirmed favourable outcome lands within 45 days, month two is credited. Confirmed favourable means a queue decision was applied and the outcome ledger recorded a favourable result inside the pilot window.
Niti Lift ranks ad sets and budget actions by margin-adjusted, cross-channel impact. Niti Vantage detects SKU and spend anomalies and traces each one to a verified root cause. Both write into the same decision queue and outcome ledger.
Yes. The pricing page lists Niti Vantage at $399/mo as standalone, or bundled with Niti Lift at the pilot rate.
Niti states that connection is read-only and models are built the same day. Ranked recommendations go live around day 3, first actions are taken around day 7, and impact is confirmed by day 14.
The site says Niti is read-only by default, encrypted throughout, never trains on customer data, and is independently audited against SOC 2 and ISO 27001.