Otterly.AI tracks brand visibility across ChatGPT, Google AI Overviews, Perplexity, Copilot, Gemini, and Claude. See pricing, features, pros and cons before…
Category
Analytics
Pricing
Paid subscription with free trial; monthly plans from $29 (Lite) to $489 (Premium), plus custom Enterprise pricing., from $99
Otterly.AI is a Generative Engine Optimization (GEO) platform built for marketing teams and agencies who need to know how their brand shows up in AI-generated answers rather than traditional search results. The tool runs a set of tracked search prompts on a recurring basis across seven AI engines - ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot, and Claude - and reports where and how often a brand is cited, mentioned, or linked. Beyond visibility tracking, Otterly.AI offers crawlability and content audits that flag why AI bots may be skipping certain pages, competitive benchmarking against named competitors, brand sentiment analysis, and monitoring of AI-native ad placements such as ChatGPT shopping cards and Google AI Overview ads. Results can be explored inside the app, exported via CSV, piped into Google Looker Studio, or pulled through a public API and MCP (Model Context Protocol) integration. The product is workspace-based, letting agencies track multiple client brands from one account, and pricing scales with the number of tracked prompts, API/MCP request volume, and add-on AI engines.
Key Features
AI Search Analytics — Tracks user-defined search prompts across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, Gemini, and Claude, reporting brand citations and mentions across 65+ countries and languages.
Crawlability & Content Audits — Checks whether AI bots can access and parse a site's content, and flags specific pages that AI engines skip and why.
Competitive Benchmarking — Compares a brand's AI-search visibility and sentiment against named competitors.
Brand Sentiment Analysis — Analyzes how a brand is portrayed within AI-generated answers, not just whether it's mentioned.
AI Ad Monitoring — Tracks AI-native ad placements such as ChatGPT shopping cards and Google AI Overview ads.
API, MCP & Reporting Integrations — Provides a public API, an MCP (Model Context Protocol) server, a Google Looker Studio connector, and CSV export for piping visibility data into other tools.
Pros & Cons
Pros
Tracks visibility across seven major AI engines (ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Copilot, Claude) in one dashboard rather than requiring separate tools per engine
Goes beyond simple mention-tracking with crawlability/content audits, competitive benchmarking, and sentiment analysis to explain why a brand is or isn't cited
Workspace model and unlimited team members on every paid tier make it practical for agencies managing multiple client brands
Offers API, MCP, and Looker Studio access so visibility data can be piped into existing reporting stacks
SOC 2 and ISO 27001 security claims are published, which matters for agencies handling client data
Cons
Core plans track a limited number of search prompts (15 on the entry Lite plan), and tracking more prompts or extra AI engines like Claude or Gemini requires paid add-ons
Pricing rises quickly for larger accounts - the Standard and Premium tiers cost $189 and $489 per month before add-ons
As an AI-search-specific tool, it does not replace traditional rank tracking or full SEO suites for classic Google search results
Enterprise pricing and some capabilities (SSO, dedicated CSM) are only available on a custom-quote Enterprise plan