Poptin review: popups, forms and email automation in one platform. Free plan available, paid plans from $25/month billed annually. Features and integrations.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Poptin is a web platform for capturing website leads and following up by email. It began in 2017 as a popup and form builder and, with Poptin 3.0 in 2026, added email campaigns and automations. The company describes the result as an all-in-one email marketing automation and conversion rate optimization platform.
Poptin was developed by a digital advertising agency team and says it has been bootstrapped from day one. It reports more than 60,000 businesses as customers and a remote team of 30+ people across 8 countries.
How does Poptin work?
Users design popups and forms in a drag-and-drop editor or start from a template, then choose when and to whom they appear. Triggers include exit intent, time delay, scroll depth, inactivity and clicks, and targeting rules cover page, device, location and traffic source.
Leads flow into a central contact database with properties, tags and preferences. From there, segments built on behavior and contact data feed email campaigns and automations, and results show in campaign and popup analytics.
Key features of Poptin
On the capture side, Poptin offers lightbox, slide-in, full screen, floating bar, gamified, countdown, survey and video popups, plus coupon tools with unique codes, bulk upload and redemption tracking. A/B testing compares timing, triggers and templates.
The email side has a drag-and-drop builder, merge tags, a brand kit, reusable custom blocks, a DMARC generator and consolidated email logs. Contact tools include profiles, custom properties, tags, import and export, and consent and subscription management.
Key Features
Popups and forms — Lightbox, slide-in, full screen, floating bar, gamified, countdown, survey, video, mobile, email capture and contact form types built in a drag-and-drop editor.
Smart triggers — Exit-intent, time delay, page scroll, page count, click count, inactivity, on-click and autopilot triggers, plus a Shopify cart trigger.
Targeting rules — Over 15 targeting rules covering behavior, location, device, traffic source, cookies, page and display frequency.
A/B testing — Tests that compare timing, interactions, templates and triggers to find the best-performing popup.
Coupons — Fixed and unique coupon codes, bulk upload, dynamic delivery, expiry, targeting and redemption tracking.
Segmentation — Segments built from visitor behavior, traffic sources and contact properties, plus predefined segments and tags.
Contact management — Contact profiles, custom properties, preferences, import and export, and subscription management in one dashboard.
Email builder and templates — Drag-and-drop builder with designer templates, merge tags, brand kit and reusable custom blocks.
Campaigns and automations — One-time broadcasts and behavior-based or scheduled automated sequences, with send and don't-send audience controls.
Deliverability and analytics — DMARC generator, email configuration, campaign overview of opens and clicks, and consolidated email logs.
Pros & Cons
Pros
Combines popups, forms, segmentation and email marketing automation in one platform
Free forever plan for popups plus a free email tier
Wide trigger and targeting options, including exit intent and over 15 targeting rules
70+ native integrations plus Zapier and Make connections
Sub-accounts, user roles and an API on every plan suit agency workflows
Company-reported ratings of 4.9 to 5.0 across several app marketplaces
Cons
Email campaigns and automations are new (Poptin 3.0, 2026), so that side has a shorter track record than the popup tools
The Growth plan price does not appear in the pricing page text
Popup plans are limited by monthly visitors and domains, and email pricing scales with contacts
Results and ROI figures on the site are company-reported rather than independently verified
Pricing
Free (Popups) $0 Free forever
Basic $25/month Billed annually ($240 per year)
Pro $59/month Billed annually ($564 per year)
Agency $119/month Billed annually ($1140 per year)
Free (Email & Poptins) $0 Free
Growth Not listed in the page text Monthly
Enterprise Custom
Frequently Asked Questions
What is Poptin?
Poptin is a web platform for popups, forms and email marketing automation. It helps businesses capture leads from website visitors, segment contacts and send email campaigns and automations.
How much does Poptin cost?
Poptin has a free forever plan. Paid popup plans with yearly billing are Basic at $25/month, Pro at $59/month and Agency at $119/month, billed annually. The email plans include a free tier and a Growth plan, and Enterprise pricing is custom.
Does Poptin have a free plan?
Yes. The free popup plan covers 1,000 visitors per month on one domain with unlimited poptins. The email free plan includes 250 active contacts and 500 emails.
What does Poptin integrate with?
Poptin lists 70+ native integrations, including HubSpot, Salesforce, Mailchimp, Klaviyo, ActiveCampaign, Shopify, WordPress and Wix. It also connects to over 1,500 apps through Zapier and Make.
Who is Poptin best for?
It suits marketers, ecommerce owners and agencies that want lead capture and email follow-up in one tool. Agencies can manage multiple client sites with sub-accounts.
Can Poptin send email campaigns?
Yes. Poptin 3.0 added email campaigns and automations, with a drag-and-drop builder, templates, merge tags and segmentation. Automations can be triggered by user actions or scheduled timing.
Is Poptin good for small businesses?
It can be. The free plans and entry-level $25/month Basic plan lower the cost of starting, and the editor works without code. Larger sites may need higher visitor tiers.
Does Poptin support A/B testing?
Yes. Poptin lets you compare timing, interactions, templates and triggers, and says tests can be created in under a minute.