ROAARRR is growth analytics for startups, tracking the funnel from awareness to retention. Free plan, Team plan at €19/month. See features and pricing.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
ROAARRR is a growth analytics product for startups. Its website calls it simple growth analytics with clean, developer-first analytics, and the main promise is to show a funnel from awareness to retention so owners can see what is working and what is not.
The example dashboard on the homepage groups numbers into awareness, acquisition, and activation and retention. A status label such as Healthy Growth or Needs Attention sits next to the figures. The company says it is made in Europe (Netherlands) and hosts data in Europe (Germany).
The homepage shows a terminal command, npx roaarrr-wizard, that is run in a project's terminal. The site also links to Docs and Guides for setup help. The sources do not describe what the wizard configures step by step.
Usage is measured in events per month, and each plan sets an event limit. The pricing page includes questions about what counts as an event and what happens when a limit is exceeded, but the answers are not included in the sources, so those details should be checked with the company.
The dashboard example covers three funnel stages. Awareness shows search impressions, search clicks and click-through rate. Acquisition shows page views, unique users, average views per user and signup rate. Activation and retention shows activation rate, activated users, and Day 1 and Day 7 retention.
Paid capabilities appear on the Team plan: advanced analytics and insights, custom events and funnels, API access and data export. Every plan lists unlimited team members, so adding colleagues does not change the price.
ROAARRR is a growth analytics product for startups. It shows the funnel from awareness to retention in one dashboard, including search clicks, signups, activation rate and Day 1 and Day 7 retention.
ROAARRR has a Free plan at €0 per month, a Team plan at €19 per month and a custom-priced Enterprise plan. Plans differ mainly by monthly event limits, data retention and support level.
Yes. The Free plan includes 200,000 events per month, a basic analytics dashboard, 90-day data retention, core tracking features and unlimited team members. The pricing page also lists a free trial question, but its answer is not shown in the sources.
The homepage offers a Get started button and a terminal command, npx roaarrr-wizard, to run in a project. Docs and Guides are also available on the site.
ROAARRR is best for founders and small startup teams that want a simple view of their growth funnel. Testimonials come from founders, including some who run several projects.
The sources do not name specific integrations. The Team plan includes API access and data export, and the Enterprise plan lists custom integrations.
The site states that data is hosted in Europe, specifically Germany, and that the product is made in Europe, specifically the Netherlands.
The sources do not say. The homepage FAQ asks whether session replay, surveys, heatmaps, error tracking and A/B testing are on the roadmap, but the answers are not included, so buyers should confirm with the company.