Role.so builds personalised candidate landing pages with AI, collects responses and tracks engagement. Plans from $15/month with a 7-day free trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Role.so is a candidate experience platform built for recruiters, talent partners and recruitment agencies. Its core idea is to take the traditional candidate information pack, a set of documents describing a role and a company, and turn it into a personalised landing page that candidates can open from a link.
Instead of a plain email, a recruiter sends a page that includes the candidate's name, company name and role, styled in the recruiter's own brand. Candidates can show interest or decline, and the recruiter sees the responses and engagement data in one place. The company also says the tool can double as a general landing page builder or lead magnet.
The workflow has five steps. A user creates a page from an AI-assisted draft, customises every section, form and label, then applies colours, language and domain. The page is shared through email, LinkedIn, job boards, social media or advertising campaigns.
Responses are collected in the applicants dashboard, with AI-assisted resume analysis available when needed. Alternatively, the 'I'm interested' button can redirect to a link such as Calendly, Workable or Greenhouse, in which case the candidate data is not saved on Role.so. The final step is measurement: visits, clicks, conversion, traffic sources and decline reasons show what needs improving.
On the creation side, Role.so offers AI-generated first drafts, personalisation by name, company and role, 12 themes, custom brand colours and a localised interface in ten languages. Custom domains and white-label settings remove Role.so attribution so the whole journey appears under the recruiter's brand.
On the publishing and data side, packs can be combined into global or workspace careers pages. Webhooks fire on Interested and Declined events, six tracking scripts can be added, and Google Jobs structured data and a hosted JSON feed help roles get discovered. Workspaces keep content separated by team, client, country or hiring focus.
Role.so is a candidate experience platform for recruiters. It turns candidate information packs into personalised, branded landing pages, collects applications and decline feedback, and reports on engagement.
Plans start at $15.00 per month for Starter, with Growth at $45.00 and Scale at $150.00 per month. Yearly billing includes two months off. Extra workspaces are available as add-ons.
Yes. The trial lasts 7 days and gives full access to features. The plan continues automatically unless you cancel before the trial ends, and cancelling moves the workspace to read-only mode.
It sends Interested and Declined events through webhooks to Make, Zapier, n8n or any HTTPS endpoint. It also supports GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, Snitcher and Hotjar scripts, plus Google Jobs.
By default, interested candidates appear in the applicants dashboard. You can instead redirect the call-to-action to a link such as Calendly, Workable or Greenhouse, in which case data is not saved on Role.so. Growth and Scale can also send data to an inbox or webhooks.
The company states that applicant data is stored on GDPR, PECR and CCPA compliant servers and is not shared with third-party vendors. Its analytics software is described as compliant as well.
It suits recruiters, talent partners, boutique agencies and in-house hiring teams who want to replace generic outreach with personalised pages. Larger teams can use workspaces and careers pages.
The company says it also works as a landing page builder or general lead magnet because everything is customisable. It is built primarily for recruitment.