Rose Rocket is a transportation management system (TMS) built for freight brokers, carriers, and third-party logistics (3PL) providers who want software that adapts to how they already run freight, rather than forcing their operations into a rigid vendor workflow. The platform centers on a configurable dispatch workspace where operations teams can drag, drop, and automate load tendering, order management, and document generation, with every custom field and status tracked from a single pane of glass. Three named AI agents extend the platform: Rocky helps build orders, TED converts inbound emails and documents into structured records, and Rosie assists with load management, automating repetitive back-office work that previously required manual data entry. Beyond dispatch, Rose Rocket covers the rest of the freight lifecycle, including route optimization, lane-level rate management, freight audit and pay, invoicing, and a driver-facing mobile app for trip updates, chat, and e-signatures. A no-code workflow builder and analytics dashboards (with custom column math and live freight maps) let teams build their own reporting and automation without engineering help, and a customer portal gives shippers visibility into their own freight. The company states it has been building for logistics for more than a decade, processing over $3 billion in freight volume in 2025 across more than 100,000 supply-chain users, and the platform lists SOC 2 coverage on its security page. Rose Rocket is sold as a unified, all-inclusive platform rather than a per-seat tool, with pricing scaling from a published starting rate into a custom Enterprise tier for larger operations.
Key Features
Configurable dispatch workflows — Drag-and-drop dispatch workspace with custom fields and real-time, single-pane visibility across every order.
AI agents (Rocky, TED, Rosie) — Named AI agents automate order building, convert inbound emails/documents into records, and assist with load management.
Load tendering & order management — Automates load tendering, order creation, and document generation across the freight lifecycle.
Freight audit & pay, invoicing — Track & trace plus freight audit & pay and invoicing tools built into the same platform.
Driver mobile app — Driver-facing mobile app for trips, chat, signatures, and the exact fields a carrier chooses to expose.
No-code workflow builder & analytics — No-code workflow builder plus dashboards with custom column math, formula fields, and a live map of freight in motion.
Customer portal & role-based security — Customer-facing portal for shipper visibility, with role-based permissions down to the widget and a full audit trail.
Pros & Cons
Pros
Covers the full freight lifecycle (dispatch, tendering, tracking, invoicing, freight audit & pay) in one platform
Highly configurable dispatch workflows and custom fields instead of a one-size-fits-all workflow
Named AI agents (Rocky, TED, Rosie) automate order building, inbox-to-record conversion, and load management
40+ listed integrations spanning accounting, visibility, and freight-specific platforms
SOC 2 security coverage and role-based permissions with a full audit trail
Cons
No published self-serve free trial; evaluating the product requires booking a sales demo
Entry pricing starts at roughly $2,080/month, positioning it above lightweight dispatch tools for very small carriers
Breadth of configuration (custom fields, workflow builder) can mean a longer setup and onboarding than a narrow single-purpose tool