Ruler Analytics review: multi-touch and impression attribution plus marketing mix modelling. Plans from £299/month. See features, integrations and verdict.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Visit Ruler Analytics Website →
Ruler Analytics is a marketing measurement platform that connects marketing activity to sales and revenue. It offers multi-touch attribution, impression attribution and marketing mix modelling, which can be used individually or together. The company frames the product around closing the loop between marketing and revenue, using first-party data in place of single-click, third-party attribution.
The platform is aimed at marketers who need to show which channels, campaigns and content produce leads, opportunities, sales and pipeline. Ruler is based in Liverpool, UK, and its site lists sector pages for agencies, automotive, eCommerce, lead generation, professional services, retail, travel, financial services and SaaS.
Ruler places first-party tracking on a website to capture visitor journeys, then records conversions from forms, phone calls, live chat and ecommerce events. Those touchpoints are matched to CRM records, so each lead or sale can be linked to the marketing interactions that preceded it. Revenue data can then be pushed to ad platforms and reporting tools.
For activity that produces no click, Ruler applies modelling. Impression attribution combines impression data, multi-touch attribution data, and spend and revenue data to credit channels where impressions were likely served. Marketing mix modelling covers broader trends, and incrementality tests are used to validate the models. The company describes this combination as triangulating the truth.
Attribution is the core capability. Ruler supports first click, last click, time decay, linear and position-based models, along with data-driven and impression attribution. Reports can be broken down by channel, medium, source, campaign, keyword, UTM, device, browser and operating system, with bespoke channel and campaign groupings and a single customer view of each user journey.
The modelling layer adds modelled ROAS, online and offline channel coverage, diminishing returns and predictive headroom. A budget scenario planner uses saturation curves to compare initial, optimised and efficiency scenarios against a historical benchmark. Tracking extends to dynamic call tracking, live chat tools, cross-domain and multi-device journeys, and offline events such as trade shows and webinars.
Ruler Analytics is a marketing measurement platform that offers multi-touch attribution, impression attribution and marketing mix modelling. It connects marketing touchpoints to leads, sales and revenue using first-party data and CRM integrations.
Plans start from £299 per month (about €344 or $400) for the Small tier with up to 10k monthly visits. Medium is from £499, Large from £999 and Advanced from £1499 per month. Annual billing saves 10%, and the site notes pricing is indicative.
The sources do not mention a free plan or free trial. The site offers a Book a Demo option and a Get Started button on each paid plan.
It supports first click, last click, time decay, linear and position-based models, along with data-driven and impression attribution. Data-driven and impression attribution start on the Medium plan.
Ruler lists integrations with ad platforms such as Google Ads, Meta, Microsoft Ads and LinkedIn, CRMs such as Salesforce, HubSpot and Pipedrive, ecommerce tools such as Shopify and WooCommerce, and BI tools such as Tableau and Power BI. It also supports Zapier and webhooks.
Yes. The platform can record offline touchpoints such as sales calls, trade shows, webinars and lead forms, and can send offline revenue back to ad platforms. It also matches CRM opportunity and revenue stages to marketing touchpoints.
Yes. Its MMM includes modelled ROAS, online and offline channel coverage, diminishing returns forecasting and a budget scenario planner. It is included on the Advanced plan.
The site has an agency sector page and a partner agencies section, and it states that agency partner rates are available. Details of those rates are not published in the sources.