Sakari is SMS and MMS marketing software with two-way texting and a HubSpot app. Read about features, integrations, and pricing from $25 per month.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Sakari is a web-based messaging platform that lets businesses send and receive SMS and MMS text messages with customers and prospects. The company positions it as an all-in-one platform for managing prospect and customer relationships, covering campaigns, lists, a shared inbox, and analytics in one place.
It is operated by Sakari, LLC in San Francisco and states that more than 10,000 companies use it. The site targets sales, marketing, customer success, and IT teams, and it describes the product as a simple, scalable messaging platform built for everyone.
Sakari follows a three-step flow. Teams first capture leads with forms and meetings, then start conversations by sending one-on-one messages or reusable templates, and finally personalize at scale with workflows that adapt to customer behavior. Messages go out from a dedicated number or an alphanumeric sender ID.
Billing and sending are measured in segments, usually 160 characters each. You pick a plan on the pricing page with a slider based on expected monthly or annual segments. Sakari cannot send from your existing mobile number, so you choose a local, toll-free, landline, or VoIP number instead.
The core of Sakari is SMS and MMS messaging, with mass texting, two-way replies, a universal inbox, lists for segmentation, and campaigns that target contacts at scale. Auto-replies and drip campaigns handle scheduled follow-ups, and analytics track delivery, response rates, conversion rates, and return on investment.
Lead capture tools include customizable opt-in forms built to stay 10DLC compliant and a scheduling tool for branded booking pages. The site also describes workflows that trigger actions, wait for responses, and branch on customer behavior, with pre-built templates. Workflows, Forms, and Meetings carry Coming Soon labels in the navigation, as do WhatsApp and Voice, so confirm what is live.
Sakari is a web-based SMS and MMS marketing and messaging platform for businesses. It supports bulk campaigns, two-way conversations, automation, lists, and analytics, and it integrates with tools such as HubSpot.
Plans start at $25 per month and are available month-to-month or annually. Message cost depends on the plan, billing cycle, message length in segments, and recipient country. Enterprise pricing is custom.
Yes. Sakari offers a 14-day free trial, and its FAQ describes a free trial plan with 100 messaging credits. After the credits are used, you upgrade to a paid plan.
Yes. Sakari is an official HubSpot Certified App and describes itself as the most-downloaded SMS app on HubSpot. You can text from HubSpot workflows and from contact records, deal pages, and ticket views.
Yes. Plans charge for both sent and received messages, billed per segment. A segment is typically 160 characters.
No. Sakari does not support messaging from your current mobile number. You choose a dedicated local, toll-free, landline, or VoIP number, and each plan includes one free US, Canadian, UK, or French number or an alphanumeric sender ID.
Yes, two-way MMS is supported in the United States and Canada. MMS costs $0.02 more per segment than the plan rate and allows up to 1,600 characters.
No. The desktop application is web-based. An optional mobile app is available from the Apple and Android app stores.