SellMeThisPen is an AI sales roleplay, coaching, and real-time call assistant. Pro plan from $44/user/month with a 7-day free trial. See features and pricing.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
SellMeThisPen is an AI roleplay and coaching platform for sales teams. Reps practice calls with AI bots instead of live prospects, get feedback from an AI voice coach, and receive prompts during live calls from a real-time assistant. The vendor positions it as an all-in-one tool that connects practice, coaching, and reinforcement so reps keep improving after initial training.
The site reports a 4.9-star rating on G2, a High Performer designation in AI sales coaching, and use by more than 1,400 companies. It serves sales and post-sales teams, including SDRs, account managers, and customer success reps. These figures come from the vendor's own website and were not independently verified by Gappsy.
Teams set up a workspace by chatting with the AI to create roleplay scenarios from their use case and actual calls, build buyer personas that mirror real prospects, and design scorecards that match their sales methodology. Pre-built use cases are also available, and higher plans have the vendor build the workspace for the team.
Reps then run AI roleplays, receive coaching from the AI voice coach, and use the real-time assistant on live calls. The same coaching applies to real client conversations, so managers can see progress without reviewing recordings. Assignments can be automated to match each seller's development needs, with notifications as progress is made.
The core of the product is AI roleplay, a 1:1 AI voice coach, and a real-time call assistant. Roleplays can be customized for any call type, and coaching works after both practice sessions and real calls. Scorecards, playbooks, behavioral tips, and automated battle cards let teams align practice with their own framework or a well-known one.
For managers, AI insights analyze large volumes of conversations to track compliance, playbook adoption, performance gaps, buyer needs, and top objections. Assignments support leaderboards and incentives. On the admin side, the platform takes notes without adding a bot to the call, updates CRM notes automatically, and generates AI follow-up emails after each conversation.
SellMeThisPen is an AI sales roleplay and coaching platform. Reps practice calls with AI buyers, get feedback from an AI voice coach, and receive help during live calls from a real-time assistant. It also handles notes, CRM updates, and follow-up emails.
The self-serve Pro plan is listed at $44 per user per month billed annually, down from $59. Starter, Growing, and Mega plans are $119, $169, and $249 per seat per month for Core plus Real-Time on yearly billing. Business and Enterprise plans are custom priced.
Yes. The site offers a 7-day free trial of the Pro plan. A credit card is required, and the trial can be canceled anytime. The site does not show a permanently free plan.
It suits sales teams that want consistent practice and coaching at scale, including sales leaders, enablement teams, frontline managers, and reps. Customer success and account management teams can also use it with their own scenarios.
The real-time call assistant connects with Google Meet, Talkdesk, RingCentral, Agora, and Convoso. It sends data to HubSpot and Salesforce, sends notifications through Slack, Gmail, and Outlook, and lists Gong for scoring client calls. Custom integrations are available on the Enterprise plan.
Yes. The AI coach can run coaching sessions after AI roleplays and after real client conversations. Reps get immediate feedback, and managers spend less time reviewing recordings.
The Pro plan is self-serve and priced per user, and the Starter plan is aimed at small offices with a minimum of 5 seats. Smaller teams should check how many Real-Time hours they need, since those are limited per seat and extra hours cost more.
The site lists a Spanish add-on that provides AI roleplays, coaching, and real-time help in Spanish. It costs $49, $39, or $29 per seat per month on the Starter, Growing, and Mega plans respectively.