ServerTrack is a server-side tracking tool for Facebook CAPI, TikTok, GA4, and Google Ads. See ServerTrack's pricing, features, integrations, pros and cons.
Category
Analytics
Pricing
Freemium, from $0
Verified
Not yet
Last updated
August 7, 2026
WordPress IntegrationAPIShopify Integration
ServerTrack is a server-side tracking and tag management tool built as an alternative to client-side setups like Google Tag Manager (GTM). Instead of relying on browser-based pixels that can be blocked by ad blockers or browser privacy features, ServerTrack sends event data directly from the server to ad and analytics platforms including Facebook Conversions API (CAPI), TikTok ePIG, GA4 Analytics, and Google Ads. The company positions this approach as more accurate and ad-blocker-proof than traditional pixel tracking, aiming to help advertisers avoid losing conversion and ROAS data. ServerTrack offers dedicated setup guides for WordPress and Shopify sites and provides a migration path for teams currently using the Facebook Pixel or GTM, letting them swap out their existing tracking code for ServerTrack's implementation. It also publishes a direct comparison against competitor Stape, framing itself as a lower-cost alternative to "renting containers."
Key Features
Server-side event tracking — Sends conversion and event data directly from the server to ad and analytics platforms, bypassing browser-based pixels that ad blockers can interfere with.
Facebook CAPI integration — Sends events directly to Facebook's Conversions API for more accurate ad attribution.
TikTok ePIG, GA4, and Google Ads support — Delivers server-side events to TikTok ePIG, GA4 Analytics, and Google Ads in addition to Facebook CAPI.
WordPress and Shopify setup paths — Provides dedicated implementation guides and support for WordPress and Shopify websites.
Pixel/GTM migration guide — Guided migration flow for teams switching from Facebook Pixel or Google Tag Manager to ServerTrack.
Pros & Cons
Pros
Server-side tracking bypasses ad blockers, aiming to capture conversion events that client-side pixels miss
Direct integrations for Facebook CAPI, TikTok ePIG, GA4 Analytics, and Google Ads
Dedicated setup paths and guides for WordPress and Shopify sites
Simple migration flow for teams moving off Facebook Pixel or GTM
Low entry price with a free tier for testing before committing to a paid plan
Cons
Paid plans are metered by event volume, so costs can rise as tracking volume grows
Free tier is limited to CAPI-only tracking rather than all supported platforms
Site provides limited public detail on company background, team, or founding history
As a newer, smaller vendor, it has less third-party review coverage than established tag-management providers