SuperAnnotate is an AI data annotation and DataOps platform for image, video, text, and audio labeling. See features, pricing, pros, and cons.
Category
AI Infrastructure & MLOps
Pricing
freemium, from Free (Starter plan); Pro and Enterprise are custom-priced
Verified
Not yet
Last updated
July 19, 2026
Founded
2018
Headquarters
San Francisco, United States
Web AppAPIAI
What Is SuperAnnotate
SuperAnnotate is a platform for labeling and managing the training data used to build and fine-tune AI and machine learning models. It was founded in 2018 by brothers Vahan and Tigran Petrosyan, growing out of Vahan's academic research into image segmentation.
The platform is designed for teams that need to annotate large volumes of image, video, text, or audio data accurately and consistently, then track and manage that data through the full lifecycle of a machine learning or LLM project.
Key Features
SuperAnnotate provides a fully customizable multimodal editor supporting image, video, text, and audio annotation, along with data curation and exploration tools, analytics and quality insights, and team and project management features.
Its Orchestrate feature automates annotation and data pipelines with allotted compute hours per plan, and the WForce marketplace connects customers with professionally managed, vetted annotation teams for projects that need outsourced labeling capacity.
Pricing
SuperAnnotate offers a free Starter plan intended for getting started and small projects, along with Pro and Enterprise plans that scale up compute hours, single sign-on, dedicated support, and advanced analytics. Pro and Enterprise pricing is not published and requires contacting SuperAnnotate's sales team for a quote.
Key Features
Multimodal annotation editor — A fully customizable editor for labeling image, video, text, and audio data in one interface.
Data curation and exploration — Tools to explore, filter, and curate large datasets before and after annotation.
Analytics and quality insights — Dashboards for tracking annotation quality, throughput, and project progress.
Team and project management — Role-based access, task assignment, and project organization for annotation teams.
Orchestrate pipeline automation — Automates annotation and machine learning data pipelines with allotted compute hours per plan.
WForce managed workforce marketplace — Connects customers with vetted, professionally managed annotation teams for outsourced labeling.
Single sign-on — SSO support on Pro and Enterprise plans for centralized access control.
Dedicated customer success support — Pro and Enterprise customers get dedicated Slack channels and customer success or solutions engineering support.
Pros & Cons
Pros
Supports image, video, text, and audio annotation in one platform
Includes both self-serve tools and a managed annotation workforce option
Strong automation features for scaling annotation pipelines
Backed by investors including NVIDIA and Databricks
Free Starter plan available for small projects and academic use
Cons
Pro and Enterprise pricing is not published and requires a sales conversation
Advanced automation and support features are gated behind higher, custom-priced tiers
Can be more complex than lightweight annotation tools for very small projects
Compute-hour based limits on Orchestrate may require plan upgrades for heavy automation use
Best suited to teams with real MLOps or AI DataOps needs rather than one-off tasks
Pricing
Starter Free N/A
Pro Custom custom
Enterprise Custom custom
Frequently Asked Questions
What is SuperAnnotate?
SuperAnnotate is a platform for annotating and managing image, video, text, and audio data used to train and fine-tune AI and machine learning models.
Is SuperAnnotate free?
SuperAnnotate offers a free Starter plan for small projects and academic use; Pro and Enterprise plans require custom pricing.
Who founded SuperAnnotate?
SuperAnnotate was founded in 2018 by brothers Vahan Petrosyan (CEO) and Tigran Petrosyan (President).
Does SuperAnnotate offer outsourced annotation teams?
Yes, through its WForce marketplace, which connects customers with vetted, professionally managed annotation workforces.
What data types can SuperAnnotate annotate?
SuperAnnotate supports image, video, text, and audio annotation within a single multimodal editor.
Does SuperAnnotate support LLM and multimodal AI projects?
Yes, its Pro and Enterprise plans include annotation services and tooling for LLM and multimodal data types.
Where is SuperAnnotate headquartered?
SuperAnnotate is headquartered in San Francisco, California.
How much funding has SuperAnnotate raised?
SuperAnnotate has raised roughly $73.7 million across seed, Series A, and Series B funding rounds.